program

Channel Programs

Avaya readies distribution changes

February 3, 2016 Mark Cox Comments Off on Avaya readies distribution changes
While Avaya is not contemplating adding or dropping any distribution partners, it is working on restructuring their compensation model, to encourage them to fulfil the role Avaya wants them to play in their new go-to-market strategy.

Channel Programs

VMware Partner Professional Services Program heralding more investments in emerging techs

December 7, 2015 Mark Cox Comments Off on VMware Partner Professional Services Program heralding more investments in emerging techs
Programmatic initiatives to back trending areas is something VMware is telling partners they can expect to see more of in 2016.

Channel Programs

Dell unveils new bonuses for Dell security partners, event attendees

August 31, 2015 Mark Cox Comments Off on Dell unveils new bonuses for Dell security partners, event attendees
Dell is offering the 700 plus elite security partners at the event a 50 per cent limited time discount on select products, as well offering all Dell security an enhanced rebate bonus on volume.

Data Centre

New Nutanix Americas channel chief Chris Morgan lays out strategy

August 14, 2015 Mark Cox Comments Off on New Nutanix Americas channel chief Chris Morgan lays out strategy
Morgan discusses his priorities in making sure that the strength of Nutanix’s channel infrastructure keeps up with the rapid growth of its sales.

Channel Programs

IndependenceIT enhances rewards for top partners with improved channel program

August 11, 2015 Mark Cox Comments Off on IndependenceIT enhances rewards for top partners with improved channel program
A new top tier has been created for Elite partners with channels of their own, and new internal technical support and professional service groups have added to work with partners.

Channel Programs

Quick Heal introduces loyalty program for enlisting successful channel partners

June 30, 2015 Mark Cox Comments Off on Quick Heal introduces loyalty program for enlisting successful channel partners
The Quick Rewards program, which begins in Q3, gives partners who refer other partners to Quick Heal a reward of six per cent of their sales for the first year and four per cent for the second – giving Quick Heal a cost-effective way of enlarging their channel.

Channel Programs

How to build a successful channel organization

June 25, 2015 Mark Cox Comments Off on How to build a successful channel organization
Dell’s channel chief offers some suggestions how companies can effectively build or improve their channel programs.

Channel Programs

Enterprise incents coming to Lenovo partner program

February 4, 2015 Mark Cox Comments Off on Enterprise incents coming to Lenovo partner program
Lenovo has rewarded partners for bringing in new SMB business, but that incent will soon be extended to the enterprise, with margins pledged to be ‘robust.’

Channel Programs

Citrix reshapes partner program along specialization lines

January 13, 2015 Mark Cox Comments Off on Citrix reshapes partner program along specialization lines
The new Citrix Solution Advisor program is a fundamental restructuring of Citrix’s partnering approach, which introduces Specialist Tracks to recognize and reward areas of focus.

Distribution

D&H Canada brings Partner Services Marketing library to Canada

November 19, 2014 Mark Cox Comments Off on D&H Canada brings Partner Services Marketing library to Canada
D&H’s Canadian partners had been asking for this service, available in the U.S since 2012, to come north. It assembles marketing collateral and customizable templates from both D&H and participating vendors in one library, and is free to use.