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In The Channel

Communications 101: Gareth Pettigrew on why PR has never mattered more for MSPs

April 7, 2026 Robert Dutt Comments Off on Communications 101: Gareth Pettigrew on why PR has never mattered more for MSPs
As the industry shifts from search to chat, earned media has become one of the primary ways LLMs surface information about companies – which means partners who aren’t thinking about communications are increasingly invisible. Gareth Pettigrew, who spent years in communications at Cisco and Okta, including leading Cisco’s partner communications efforts, breaks down why PR matters more now than it ever has, why it doesn’t have to be the heavy lift you think it is, and offers a practical week-by-week roadmap for MSPs ready to start – no budget or comms team required.

Cloud

Adobe doubles down on account-based experiences with extended Microsoft partnership

March 27, 2019 Mark Cox Comments Off on Adobe doubles down on account-based experiences with extended Microsoft partnership
Adobe also announced a brand new partnership with ServiceNow which the companies say will lead to significant advances in the integration of customer experience data.

Greg Myers, senior vice president of sales and marketing at Tech Data Canada.
Cloud

Tech Data Canada continues to mature cloud offerings

October 4, 2016 Robert Dutt Comments Off on Tech Data Canada continues to mature cloud offerings
Tech Data Canada adds new vendors and functionality to its StreamOne cloud store, looks to increase training and support for partners.

Channel Programs

Enabling partner-built solar systems big priority for Microsoft channel chief

July 12, 2016 Mark Cox Comments Off on Enabling partner-built solar systems big priority for Microsoft channel chief
With the Interim now removed from her job title, Gavriella Schuster talked with ChannelBuzz about her priorities going forward, including both things partners can expect to be announced at WPC, and her priorities beyond that.

Microsoft CEO Satya Nadella at WPC 2016.
Channel Programs

Digital transformation focus creates larger opportunity: Nadella

July 11, 2016 Robert Dutt Comments Off on Digital transformation focus creates larger opportunity: Nadella
Kicking off the company’s 2016 Worldwide Partner Conference in Toronto, Microsoft CEO Satya Nadella outlines what a focus on the digital transformation of business will mean to both Microsoft and its partners.

Irving Frydman, Marketing Communications Strategist and Chief Brand Enthusiast
Featured Post

MarketingBuzz: How to use online PR effectively to increase sales

May 28, 2013 Robert Dutt 3
Irving Frydman explains how online news releases boost visibility and generate customer leads

Dell global channel marketing and programs chief Kathy Schneider
Featured Post

Dell Helping Partners With Social Skills

May 24, 2013 Channelnomics Staff Comments Off on Dell Helping Partners With Social Skills
PC vendor introduced Social Media 2.0 to help partner succeed with social media marketing

Raimund Genes Trend Micro
Cloud

Cloud computing: the new monoculture

May 11, 2011 Liam Lahey Comments Off on Cloud computing: the new monoculture
Trend Micro says it’s time to redesign your company’s security strategy from scratch

Andy Monshaw IBM
Featured Post

IBM finds midmarket via social media

February 24, 2011 Robert Dutt 2
Reaching out to smaller businesses requires different tactics from Big Blue