Joyce Mullen

Channel Programs

Dell EMC stresses consistency in Partner Program changes – although there are many changes

February 7, 2019 Mark Cox Comments Off on Dell EMC stresses consistency in Partner Program changes – although there are many changes
The guiding philosophy of the program remains fixated on the simple, predictable and profitable principles, but quite a few tweaks have been made to the program, many of them significant, and most of which are likely to please partners rather than make them grumble.

Channel Programs

Dell EMC Partner Preferred Program comes to Commercial Segment in Canada

October 30, 2018 Mark Cox Comments Off on Dell EMC Partner Preferred Program comes to Commercial Segment in Canada
Canadian partners selling into approximately 1,000 designated accounts in the Commercial segment in Canada will receive additional incents, and Partner of Record Status if they win the deal. The same status is not yet there for Enterprise accounts, but the company says that they are working on it.

Channel Programs

Dell EMC extends Partner Preferred Program to 20,000 commercial accounts, unveils first Dell EMC-VMware co-skilled badges

October 4, 2018 Mark Cox Comments Off on Dell EMC extends Partner Preferred Program to 20,000 commercial accounts, unveils first Dell EMC-VMware co-skilled badges
Dell EMC’s quarterly Partner Broadcast was mainly about recounting their many trumps in the first half of the year, but there was some new news here which will interest their channel partners.

Channel Programs

Curious Dell storage channel numbers stand out in terrific Dell EMC Q1

June 15, 2018 Mark Cox Comments Off on Curious Dell storage channel numbers stand out in terrific Dell EMC Q1
Dell EMC finally made its long-awaited breakthrough in storage in the first quarter – even though on a year-over-year basis, channel storage business was actually down. It’s seen as more of a statistical fluke, rather than the harbinger of an unwanted trend, and considerable confidence around storage exists going forward.

Backup

Dell EMC puts stake in the ground for the channel with three strategic imperatives

May 1, 2018 Mark Cox Comments Off on Dell EMC puts stake in the ground for the channel with three strategic imperatives
At their Global Partner Summit kicking off their Dell Technologies World, Dell EMC delineated their channel strategy for the year ahead, and a lengthy list of program offerings designed to help execute it.

Channel Programs

New storage incents and rebate changes highlight Dell EMC partner program improvements

February 8, 2018 Mark Cox Comments Off on New storage incents and rebate changes highlight Dell EMC partner program improvements
The beginning of the new Dell EMC fiscal year in February is always the time for the most significant changes to their partner program, although the company acknowledged the changes this year are more about fine-tuning.

Channel Programs

New Year’s Podcast Series: Deanna Thomson of Dell EMC Canada

January 22, 2018 Robert Dutt Comments Off on New Year’s Podcast Series: Deanna Thomson of Dell EMC Canada
Dell EMC Canada channel chief takes a look back at the company’s busy 2017, and look forward to plans for 2018 in this edition of the podcast.

Channel Programs

Storage, services still front and centre in Dell EMC channel strategy

December 21, 2017 Mark Cox Comments Off on Storage, services still front and centre in Dell EMC channel strategy
Dell EMC is also planning some additional initiatives for later in the new fiscal year around solutions-based competencies.

Channel Programs

New Dell EMC global channel chief Mullen sees synergies in integrated channel-OEM-IoT business

December 4, 2017 Mark Cox Comments Off on New Dell EMC global channel chief Mullen sees synergies in integrated channel-OEM-IoT business
Joyce Mullen comes over from the OEM side, but brings her old responsibilities with her. She also indicates that no serves in the Dell EMC partner policy established under John Byrne should be anticipated.