NetApp has presented an impressive array of new commitments to partners, but in return in for reciprocal commitment in return, specifically selling NetApp’s newer solution areas.
The new program is basically a change in the pricing structure that moves software costs into a subscription-based OpEx model, which Scale partners with an MSP practice can use to increase their profitability.
The NetApp strategic priorities for the new fiscal year will have implications for their sales strategy. Here’s how that strategy will affect the channel.
At their C3 partner event this week, NetApp exhorted partners to ramp up their efforts to sell NetApp’s new HCI offering based on Solidfire technology, while not letting up on their FlexPod CI activities.
While the new Velocity program is not focused solely on Lenovo, Lenovo is actively participating in it, with new HX product bundles and a new software HCI product which is also well suited for enterprise customers.
NetApp CEO George Kurian kicked off NetApp’s second C3 partner conference by outlining the company’s three-pronged strategy to drive business in the year ahead, and asking partners to increase their commitment to NetApp to match the increased commitment NetApp is making to them.
While this in itself is huge news for Nutanix and their channel partners, the goal is to have HANA certified for production environments in the Nutanix Enterprise Cloud OS with their 5.9 release.
Pivot3 is stressing that while other HCI vendors have intelligent hybrid cloud strategies, they have one that is in production today.
Veritas wants their mutual partners with Nutanix to ramp up their joint business, including Nutanix’s cloud offerings, and they are considering making channel program changes as one way to accomplish this.
ExaGrid recently unveiled a new top-of-the-line appliance, and entered into a Nutanix-focused parternshp with data protection provider HYCU.
Nutanix’s Canadian country manager Robert Yelenich talked with ChannelBuzz at .NEXT and provided an update on the company’s Canadian business, and the progress of their channel in selling and deploying Nutanix’s cloud offerings beyond the HCI foundation.
The new StorMagic appliance, leveraging its relationship with two of their strategic partners, will go to market through the Cisco channel.
Nutanix is making three major announcements at their event – Nutanix Flow, Nutanix Beam and Nutanix Era – which are directed to expanding their high-level vision above HCI of making life easy for customers in a multi-cloud world.
Technology from the latest 14th generation PowerEdge servers significantly beefs up both the new Vxrail and VxRack offerings.
At their Global Partner Summit kicking off their Dell Technologies World, Dell EMC delineated their channel strategy for the year ahead, and a lengthy list of program offerings designed to help execute it.
CloudSpin will be integrated as a free component within the Cohesity platform when it becomes available in 90-120 days.
The first two services around the new Cyxtera Extensible Data Center Platform are on demand connectivity and compute, with the latter enabled through a partnership with Nutanix.
Diamanti quickly adopted an all-channel go-to-market in the face of resellers looking for a turnkey enterprise container management solution, and now has introduced a program to support what will start off as a select value channel.
DataCore has a new CEO, Dave Zabrowski, and a new CMO, Gerardo Dada. They were brought in to drive the company to a leadership position that has eluded the company to date, and discuss with ChannelBuzz their strategy to bring this about.
The features of the next-gen Pivot3 Acuity platform introduced last year are being migrated to the cloud, beginning with using its dynamic provisioning capability for backup and disaster recovery.
