Thomas is stressing that Arcserve will remain consistent in its go-to-market and programmatic approach, both of which he sees as strengths in the market, although they will be implementing measures to energize their channel.
Tag Archive for engagement
Big Data, Channel Programs
Splunk announces new global channel chief and additional partner incentives
by Mark Cox •
Artificial Intelligence, Unified Communications
Bot enhancements, SMS support and Zapier platform integration highlight new release of Comm100 platform
by Mark Cox •
Backup, Channel Programs
Arcserve stresses higher margins, stronger partner engagement in new channel program
by Mark Cox •
Printing and Imaging
Brother channel development shifts from recruitment to engagement
by Mark Cox •
Brother has completed its transformation from a purely direct dealing vendor to a 100 per cent focused channel player targeting SMBs, and has built up its channel to the point where they don’t have to pound the pavement for more partners. The perception that they are a consumer brand? Well, they continue to work hard to change that.