AWS’ Global Partner Summit was chock full of news, including a redo of the partner program, new competencies in machine learning and networking, with more on the way, and major changes to AWS Marketplace.
The provision of new object storage, compute and marketplace services to developers is part of a continuing Nutanix strategy to elevate itself from providing HCI infrastructure to providing the whole stack.
The Tasktop Integration Hub, focused on software development, provides integration services between large numbers of lifecycle and dev/ops tools – but the company is planning to expand its capabilities.
Salesforce highlighted that Einstein, featured at last fall’s Dreamforce, is part of the new spring release, and is in the hands of customers. They also announced a new partnership with IBM that unites IBM’s Watson with Einstein.
Walter Denk, who has a distribution background and has been working for Avaya in Germany, is the company’s new global channel chief. Even more importantly, he says that the job has been redefined and that the channel will benefit.
Zang moves into the cloud PBX market with Zang Office, although at this stage, the channel opportunities, other than referral fees, are limited. Partner opportunities for Zang Space, the collaboration tool, appear stronger.
TriNimbus, AWS’ only Premier partner in Canada, highlighted several of the many AWS announcements at the AWS re:Invent show as being highly relevant to their customer base – as well as one that will have less direct short term relevance, but longer term will likely have massive significance.
Salesforce has implemented new programmatic initiatives for partners, including the final architect solutions and Salesforce DX. The big change, updating the company’s infrastructure to effectively serve its growing army of partners, is underway, but is a long term project.