Customer Acquisition

ConnectWise lays out key business issues for MSPs, with roadmap of portal and platform changes to address them

November 9, 2018 Mark Cox Comments Off

At IT Nation Connect, ConnectWise Chief Product Officer Craig Fulton discussed metrics MSPs need to better understand and use, as well as changes that ConnectWise will be making in its platform to help them do that.

[…]

Microsoft lays out FY19 vision, strategy and plans for execution at Inspire kickoff

July 16, 2018 Mark Cox Comments Off

Consistency is the big strategic theme this year, following a massive restructuring a year ago, but Microsoft still had a to-do list for partners for the year ahead.

[…]

Lenovo unveils channel transformation in response to partner feedback from Accelerate

July 9, 2018 Mark Cox Comments Off

The changes involve restructuring the deployment of Lenovo resources to better support partners, new rewards for alignment and new logos, and changes to improve slow pricing policies – although a big one won’t roll out until next year.

[…]

Channel Programs

Nutanix raises channel program into the cloud with new charter, tiering, programs and certifications

May 10, 2018 Mark Cox Comments Off

Nutanix, which sells entirely through channel partners, is moving away from emphasizing pure volume of sales to allow them to reward smaller partners with deep Nutanix practices.

[…]

Dell EMC, Nutanix, collaborate on new XC Core licensing and support model

March 6, 2018 Mark Cox Comments Off

Nutanix also announced a pair of incents, one of which is explicitly around XC Core sales, and the other, covering all Nutanix sales, introduces a five per cent rebate for bringing new customers to Nutanix.

[…]

Riverbed unveils new channel chief and significantly changed channel program

January 17, 2018 Mark Cox Comments Off

Ex-Cisco veteran Bridget Bisnette has been formally announced as global Riverbed channel chief, along with a much more simplified – and very different – channel program aimed at penetrating lower into the enterprise and midmarket from Riverbed’s traditional sweet spot.

[…]

Salesforce offers CRM for very small businesses with Salesforce Essentials

November 7, 2017 Mark Cox Comments Off

Priced at $25 per user per month, Salesforce Essentials contains core CRM components like Einstein Artificial AI to help customers work smarter, and includes the Salesforce Trailhead online learning environment to make their experience easier.

[…]

Cloud distributor Pax8 deepens integration with ConnectWise

June 21, 2017 Mark Cox Comments Off

The latest Pax8 ConnectWise integration has optimized their interface within ConnectWise Manage to reduce the clicks in ordering, updating and linking cloud subscriptions.

[…]

Building new offerings to adapt to changing customer needs

January 27, 2017 Guest Poster Comments Off

In this sponsored video from Avnet Technology Solutions, SIS discuss how working with the distributor is helping them evolve towards managed services.

[…]

Sage launches massive campaign to build brand

July 26, 2016 Mark Cox Comments Off

Sage delivers on the promises it made last year to invest to make its products better known. It laid out its marketing strategy here to partners, and indicated that partners need to respond by stepping up to the plate in their turn.

[…]

Extreme Networks stresses pay-for-performance, new customers in channel program changes

July 18, 2016 Mark Cox Comments Off

Extreme Networks has announced a series of significant revisions to its channel program, with more to be announced at their partner event in October.

[…]

Microsoft worldwide channel chief Phil Sorgen

Microsoft shines light on partner valuation

July 22, 2015 Robert Dutt Comments Off

Microsoft offers partners tips on increasing their valuation in a cloud world, and a tool to measure their success in the transformation.

[…]

Microsoft channel chief Sorgen talks up cloud to partners

May 11, 2015 Mark Cox Comments Off

While the software giant is actively transforming itself into a cloud giant as well, its channel chief says partners need to take fuller advantage of what Microsoft can offer on this journey, and aggressively benchmark themselves in the transformation.

[…]