co-selling

Backup

Veeam, Cisco expand relationship around Cisco HyperFlex to secondary side

August 29, 2018 Mark Cox Comments Off on Veeam, Cisco expand relationship around Cisco HyperFlex to secondary side
Cisco and Veeam partnered around HyperFlex over a year ago around a direct snapshot integration for HyperFlex primary storage. Now they are extending that partnership with a new integration on the secondary side that leverages enhancements made in HyperFlex 3.0.

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Gavriella Schuster, corporate vice president of the One Commercial Partner organization at Microsoft
Channel Programs

Microsoft looks to expand co-selling motion

July 20, 2018 Robert Dutt Comments Off on Microsoft looks to expand co-selling motion
Microsoft’s channel chief discusses the software giant’s plans to expand a program where Microsoft sells partners’ products and services, including hooking partners up to its AppSource store.

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Networking

Fortinet adds 11 new vendor partners to Fabric-Ready program in embrace of co-opetition strategy

February 28, 2018 Mark Cox Comments Off on Fortinet adds 11 new vendor partners to Fabric-Ready program in embrace of co-opetition strategy
Fortinet now has 42 strategic vendor partnerships, which include many direct competitors, and these relationships are critical to their Security Fabric strategy.

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Sergio Farache, senior vice president of strategy and specialist business at Tech Data
Distribution

Tech Data to help partners build next-gen practices

November 8, 2017 Robert Dutt Comments Off on Tech Data to help partners build next-gen practices
Tech Data’s new Practice Builder approach aims to help qualified resellers develop new skills in high-growth areas and then build their business.

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Partnerships

Mesosphere expands HPE relationship with new strategic alliance

June 6, 2017 Mark Cox Comments Off on Mesosphere expands HPE relationship with new strategic alliance
Mesosphere is looking for this new deal, which integrates their technology directly into HPE Synergy and HPE OneView, to further expand their reach among enterprises facing digital transformation.

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Big Data

Smaller system integrators welcome in Dell’s expansion of IoT Solutions Partner Program

October 11, 2016 Mark Cox Comments Off on Smaller system integrators welcome in Dell’s expansion of IoT Solutions Partner Program
Dell established its IoT partner program earlier this year, taking on ISV partners. Now it has expanded the program, adding systems integrators, which includes smaller and boutique ones as well as large.

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Channel Programs

Nutanix channel chief takes stock of changes in first year on job

June 21, 2016 Mark Cox Comments Off on Nutanix channel chief takes stock of changes in first year on job
Chris Morgan assessed his success in executing on his priorities in this first year on the job, and considers the channel impact of Nutanix’s emphasis in 2016 of the big picture beyond simply saving money through hyper-converged solutions.

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Channel Programs

Startup Infinio looks to channel to take on flash vendors with new I/O optimization solution

February 2, 2015 Mark Cox Comments Off on Startup Infinio looks to channel to take on flash vendors with new I/O optimization solution
Infinio is announcing a partner program, looking to sign up and support a significant number of partners to sell an innovative software-based I/O optimization solution.

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McAfee worldwide channel chief Gavin Struthers
Channel Programs

The True Meaning of Channel Relevancy

October 11, 2013 Larry Walsh (Channelnomics) Comments Off on The True Meaning of Channel Relevancy
Relevancy cuts both ways; solution providers need to worry about their relevancy to vendors, too.

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Dave Cariquist, vice president of worldwide STG channel at IBM
Channel Programs

IBM STG Turns to Channel-First Co-Selling Model

August 29, 2013 Robert Dutt Comments Off on IBM STG Turns to Channel-First Co-Selling Model
IBM sales will not be paid unless partners involved in a deal under changes that move much enterprise business from channel-neutral to channel-friendly

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