co-selling

Veeam, Cisco expand relationship around Cisco HyperFlex to secondary side

August 29, 2018 Mark Cox Comments Off

Cisco and Veeam partnered around HyperFlex over a year ago around a direct snapshot integration for HyperFlex primary storage. Now they are extending that partnership with a new integration on the secondary side that leverages enhancements made in HyperFlex 3.0.

Gavriella Schuster, corporate vice president of the One Commercial Partner organization at Microsoft

Microsoft looks to expand co-selling motion

July 20, 2018 Robert Dutt Comments Off

Microsoft’s channel chief discusses the software giant’s plans to expand a program where Microsoft sells partners’ products and services, including hooking partners up to its AppSource store.

Fortinet adds 11 new vendor partners to Fabric-Ready program in embrace of co-opetition strategy

February 28, 2018 Mark Cox Comments Off

Fortinet now has 42 strategic vendor partnerships, which include many direct competitors, and these relationships are critical to their Security Fabric strategy.

Sergio Farache, senior vice president of strategy and specialist business at Tech Data

Tech Data to help partners build next-gen practices

November 8, 2017 Robert Dutt Comments Off

Tech Data’s new Practice Builder approach aims to help qualified resellers develop new skills in high-growth areas and then build their business.

Mesosphere expands HPE relationship with new strategic alliance

June 6, 2017 Mark Cox Comments Off

Mesosphere is looking for this new deal, which integrates their technology directly into HPE Synergy and HPE OneView, to further expand their reach among enterprises facing digital transformation.

Smaller system integrators welcome in Dell’s expansion of IoT Solutions Partner Program

October 11, 2016 Mark Cox Comments Off

Dell established its IoT partner program earlier this year, taking on ISV partners. Now it has expanded the program, adding systems integrators, which includes smaller and boutique ones as well as large.