Citrix

Data Centre

NETSCOUT certifies on new version of Citrix as company reworks its go-to-market and channel strategy

February 19, 2019 Mark Cox Comments Off on NETSCOUT certifies on new version of Citrix as company reworks its go-to-market and channel strategy
NETSCOUT has received what amounts to a renewal of its Citrix Ready certification, but this is coincidentally timed with changes in how their Arbor Networks security division goes to market, which will have channel implications.

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Solution Provider News

Citrix North American partner of the year XenTegra setting up shop in Canada

February 8, 2019 Mark Cox Comments Off on Citrix North American partner of the year XenTegra setting up shop in Canada
Citrix-focused solution provider XenTegra, who just won Citrix’s North American partner of the year, is coming into the Canadian market — at Citrix’s request.

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Mobility

ThinPrint partners with Stratodesk to bring enterprise plug and play printing to Citrix Workspace Hub

January 8, 2019 Mark Cox Comments Off on ThinPrint partners with Stratodesk to bring enterprise plug and play printing to Citrix Workspace Hub
The ThinPrint Hub collaboration, which also involves NComputing on the hardware side, is not designed exclusively for larger enterprises, but those will likely be the ones who see the most value in it.

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Channel Programs

Citrix looks to move beyond virtualization in articulating sales strategy at Summit

January 7, 2019 Mark Cox 1
Citrix is emphasizing to partners this year that their Citrix Workspace for unified mobile data access should be positioned beyond the traditional virtualization market, in order to reach the more than two-thirds of organizations who don’t use virtualization at all.

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Virtualization

NComputing looks to drive North American business in 2019 on both enterprise and SME fronts

January 7, 2019 Mark Cox Comments Off on NComputing looks to drive North American business in 2019 on both enterprise and SME fronts
At Citrix Summit this week, NComputing will be displaying a new device, the RX-HDX+, to strengthen their enterprise platform, and is looking to make major gains this year in the enterprise, with strategic partner Citrix, as well as in the SME space, with an aggressive push of their Verde offering into the MSP market.

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Cloud

CloudJumper strengthens integration with Microsoft on multiple fronts

November 12, 2018 Mark Cox Comments Off on CloudJumper strengthens integration with Microsoft on multiple fronts
CloudJumper announces that their Cloud Workspace Management Suite in now available on the Azure Marketplace. They also spotlighted their integration with Microsoft Windows Virtual Desktop at the IT Nation Connect event, and created a new position of VP Strategic Alliances, where the management of the Microsoft relationship is a critical element.

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Cloud

Teridion launches cloud-based WAN service for enterprise, and new channel program to support it

November 7, 2018 Mark Cox Comments Off on Teridion launches cloud-based WAN service for enterprise, and new channel program to support it
Until now, Teridion has sold an Internet acceleration service to SaaS providers, and sold it mainly direct, but now they are launching a Cloud-based WAN service that will go entirely through partners, and has created a new channel program to support them.

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Partnerships

IGEL adds new integrations, functionality to their IGEL OS

October 29, 2018 Mark Cox Comments Off on IGEL adds new integrations, functionality to their IGEL OS
They include earlier integrations with Lakeside Software and PrinterLogic, which have been available as custom orders, but which are now part of the basic IGEL OS.

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Managed Services

Parallels adds enterprise features to RAS 16.5 to appeal to growing MSP market

July 11, 2018 Mark Cox Comments Off on Parallels adds enterprise features to RAS 16.5 to appeal to growing MSP market
Some key changes involve Parallels responding to an opportunity created among Citrix and VMware customers by changes to their support and maintenance costs, as well as the End-of-Life of XenApp 6.5.

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Hardware

IGEL refreshes workhorse UD3 series with second generation AMD Embedded G-Series SOC

June 12, 2018 Mark Cox Comments Off on IGEL refreshes workhorse UD3 series with second generation AMD Embedded G-Series SOC
While IGEL introduced a splashy higher-end AMD powered device earlier this year, which has been selling well since its inception, the less expensive UD3 is the bedrock of IGEL’s business, accounting for three-fifths of their sales.

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Networking

StorMagic partners with Cisco, Citrix on edge appliance designed for Citrix Workspace Service

May 10, 2018 Mark Cox Comments Off on StorMagic partners with Cisco, Citrix on edge appliance designed for Citrix Workspace Service
The new StorMagic appliance, leveraging its relationship with two of their strategic partners, will go to market through the Cisco channel.

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Cloud

New Citrix Replacement App highlights latest release of CloudJumper Workspace-as-a-Service platform

March 20, 2018 Mark Cox Comments Off on New Citrix Replacement App highlights latest release of CloudJumper Workspace-as-a-Service platform
Other enhancements to Cloudjumper Cloud Workspace Management Suite 5.2 include the ability to provision a full software-defined data centre in either Azure or Google with a single click.

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Data Centre

Pivot3 expands Zerto, VMware partnerships around increased enterprise use cases

February 21, 2018 Mark Cox Comments Off on Pivot3 expands Zerto, VMware partnerships around increased enterprise use cases
The introduction of their Acuity platform last year has deepened Pivot3 presence in the enterprise, which has in turn led them to strengthen their technology partnerships which address this space.

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Virtualization

Dell announces major software update to Wyse virtualization portfolio

February 2, 2018 Mark Cox Comments Off on Dell announces major software update to Wyse virtualization portfolio
For the channel, the sexiest thing here is likely Wyse Converter for PCs, which turns existing PCs into VDIs, and will be useful in Windows 7 migrations.

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Channel Programs

New Nutanix channel chief says big changes coming to sales motions

January 25, 2018 Mark Cox 1
Incents for new logos are on the way, but an even bigger change will be Nutanix moving from partners teaming with sales to making partners more autonomous.

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Cloud

Liquidware sees pure Desktop-as-a-Service beginning to emerge

January 9, 2018 Mark Cox Comments Off on Liquidware sees pure Desktop-as-a-Service beginning to emerge
Liquidware sells entirely through channel partners, and uses a relatively small value channel because of their enterprise focus. Their solution works in any desktop environment, however, so they are on the lookout for potential new partners at Microsoft events.

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Channel Programs

Flexxible IT launches multi-tenant Citrix Cloud workspace solution

January 9, 2018 Mark Cox Comments Off on Flexxible IT launches multi-tenant Citrix Cloud workspace solution
U.K.-based Flexxible is growing its presence in North America, and is also introducing their first partner program for North American partners at the Citrix Summit event.

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Channel Programs

Citrix unites all partner programs in new Citrix Ultimate Rewards

January 8, 2018 Mark Cox Comments Off on Citrix unites all partner programs in new Citrix Ultimate Rewards
The new Citrix program is much simpler than the old, and its five separate programs, and provides new automated registration of benefits. It also adds a new back-end rebate.

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Cloud

eG Innovations offers native monitoring for Citrix in cloud environment in Enterprise 6.3 release

January 8, 2018 Mark Cox Comments Off on eG Innovations offers native monitoring for Citrix in cloud environment in Enterprise 6.3 release
While eG Innovations has a broad portfolio of offerings, half of their revenues are related to Citrix, so the lion’s share of the enhancements in this release are Citrix-related as well.

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