Virtualization

Backup

Veeam strengthens Global ProPartner Network with improved deal registration and stronger incumbency protection

January 17, 2024 Mark Cox Comments Off on Veeam strengthens Global ProPartner Network with improved deal registration and stronger incumbency protection
The changes remove inconsistencies around these program features, and will be followed up in 2024 with additional partnership and program announcements, some of which are now imminent.

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Cloud

NetApp, VMware and Fujitsu partner on hybrid cloud solution for SME market

November 7, 2023 Mark Cox Comments Off on NetApp, VMware and Fujitsu partner on hybrid cloud solution for SME market
The joint solution will be sold by Fujitsu and by channel members certified by all three vendors.

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Edge

StorMagic introduces new Edge Control feature to manage SvSAN clusters globally

October 19, 2023 Mark Cox Comments Off on StorMagic introduces new Edge Control feature to manage SvSAN clusters globally
The new feature, which is free in this initial release, will deliver the biggest benefit to larger enterprises, but will also be attractive to smaller companies at the edge, as well as to MSPs.

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Channel Programs

Remote access vendor Leostream strengthens channel presence with partner program

September 12, 2023 Mark Cox Comments Off on Remote access vendor Leostream strengthens channel presence with partner program
Leostream has been in business over 20 years but sold mainly direct, with a minor partner presence, so the company has now established a channel program and transferred their Business Development team to manage partners.

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Data Management

Tintri looking to complete turnaround story with launch of two VMware-complementary solutions at VMware Explore

August 29, 2023 Mark Cox Comments Off on Tintri looking to complete turnaround story with launch of two VMware-complementary solutions at VMware Explore
Tintri has also switched to a 100% channel model, and is currently restructuring their channel program.

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Cloud

ControlUp to see top exec leadership  tandem as Jed Ayres moves over from IGEL to take CEO role

August 28, 2023 Mark Cox Comments Off on ControlUp to see top exec leadership  tandem as Jed Ayres moves over from IGEL to take CEO role
Former CEO Asaf Ganot takes over the product strategy lead role while also becoming chairman, in what both he and Ayres term a leadership partnership to drive the company to new heights.

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Channel Programs

VMware Canada channel chief Simon Powell assesses first year on the job

August 22, 2023 Mark Cox Comments Off on VMware Canada channel chief Simon Powell assesses first year on the job
Powell said that in addition to VMware honing in on a more partner-driven strategy, the new announcements at VMware Explore, and the philosophy behind them, will also open up new opportunities for partners.

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Cloud

Liquidware announces GA of CommandCTRL SaaS solution

August 21, 2023 Mark Cox Comments Off on Liquidware announces GA of CommandCTRL SaaS solution
CommandCTRL is Liquidware’s new SaaS real-time remediation solution, and features both a DVR-like function that is more effective than snapshots and new ChatGPT functionality that was built in after the beta began almost a year ago.

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Backup

Zerto 10 launch adds air-gapped recovery vault and real-time encryption detection mechanism

May 19, 2023 Mark Cox Comments Off on Zerto 10 launch adds air-gapped recovery vault and real-time encryption detection mechanism
The Zerto 10 update also requires customers to migrate to a new Linux-based software appliance, although Zerto is providing a tool to migrate it from Windows, while the HPE company also is announcing its Zerto 10 for Microsoft Azure offering.

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Cloud

HP Anyware adds enhanced multi-use collaboration, federated authentication, with 23.04 release

May 19, 2023 Mark Cox Comments Off on HP Anyware adds enhanced multi-use collaboration, federated authentication, with 23.04 release
HP Anyware’s remote connectivity software, which combines HP’s old ZCentral Remote Boost Software with Teradici CAS and its PCoIP technology HP acquired two and a half years ago, gets upgrades which address some key pain points.

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Partnerships

ControlUp  brings Microsoft  support up to Citrix and VMware level with 162 new metrics for Microsoft Azure Virtual Desktop

April 10, 2023 Mark Cox Comments Off on ControlUp  brings Microsoft  support up to Citrix and VMware level with 162 new metrics for Microsoft Azure Virtual Desktop
The advanced support for Azure Virtual Desktop is part of ControlUp’s deepening of its relationship with Microsoft, which has engineering, sales and marketing components.

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Channel Programs

New unified VMware Partner Connect Program goes live

March 20, 2023 Mark Cox Comments Off on New unified VMware Partner Connect Program goes live
The third version of this partner program since its inception in 2000, this one is focused on moving from three separate partner programs to a single one which includes four different business models where the points from them can all be combined.

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Backup

Veeam rebrands portfolio as Veeam Data Platform

February 14, 2023 Mark Cox Comments Off on Veeam rebrands portfolio as Veeam Data Platform
The new portfolio comes in three versions, with the Foundation Edition consisting of Veeam Backup and Replication v.12, the Advanced Edition adding Veeam ONE to this, and the Premium Edition adding both VeeamONE and Veeam Recovery Orchestrator.

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Cloud

Managed endpoint vendor Stratodesk unveils NoTouchFlex SaaS offering

February 14, 2023 Mark Cox Comments Off on Managed endpoint vendor Stratodesk unveils NoTouchFlex SaaS offering
The new offering gives both customers and Stratodesk’s channel partners much more flexibility than before.

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Channel Programs

Tara Fine lays out vision for new role as VMware Americas channel lead

December 22, 2022 Mark Cox Comments Off on Tara Fine lays out vision for new role as VMware Americas channel lead
The pending deal with Broadcom is only one of a variety of challenges Fine faces as she takes on the broader Americas role after a long tenure as Canadian channel lead.

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Channel Programs

VMware promotes Simon Powell to Canadian channel chief role

December 19, 2022 Mark Cox Comments Off on VMware promotes Simon Powell to Canadian channel chief role
Powell replaces Tara Fine, who was also promoted internally when she took over VMware’s global channel chief role.

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Backup

Zerto’s first Canadian country manager outlines strategy for expansion

September 19, 2022 Mark Cox Comments Off on Zerto’s first Canadian country manager outlines strategy for expansion
Sasha Acosta has expanded both sales and sales engineer staff in Canada since his January appointment, including the hire of a channel manager.

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Cloud

Leostream announces latest generation of its VDI and DaaS enablement platform

September 13, 2022 Mark Cox Comments Off on Leostream announces latest generation of its VDI and DaaS enablement platform
Leostream 2022, the latest version of their enterprise platform, includes completely new and united versions of Leostream Gateway and LeosStream Connection Broker.

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Cloud

Liquidware responds to customer requests with launch of CommandCTRL Public Beta program

September 8, 2022 Mark Cox Comments Off on Liquidware responds to customer requests with launch of CommandCTRL Public Beta program
CommandCTRL is a next-generation SaaS helpdesk solution, built from the ground up for that role, and while it is a separate product designed to complement Stratusphere UX, it will also play much further downmarket to SMBs and MSPs in that space.

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Cloud

VMware ramps up strategic ecosystem by expanding strategic vendor partnerships

September 6, 2022 Mark Cox Comments Off on VMware ramps up strategic ecosystem by expanding strategic vendor partnerships
VMware announced some major extensions to its strategic partner ecosystem, with the primary focus being deepening their joint focus around hybrid cloud strategy.

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