Channel Programs

Channel Programs

Nutanix increasing focus on joint field activity with channel partners

May 9, 2019 Mark Cox Comments Off on Nutanix increasing focus on joint field activity with channel partners
Nutanix is emphasizing consistency in overall policy following senior personnel changes, but indicated that joint field interaction between partners and Nutanix personnel is being increased, with new channel resources also being added.

Channel Programs

Dell Canada channel chief Valiquette looks to strengthen distribution, cross-Dell collaboration

May 6, 2019 Mark Cox Comments Off on Dell Canada channel chief Valiquette looks to strengthen distribution, cross-Dell collaboration
Dell Technologies business units like Pivotal and Boomi are not used much by partners in Canada today, but Andre Valiquette believes customer problems around digital transformation they can solve will drive strong demand and bring partners into their fold.

Channel Programs

New Cradlepoint channel chief to refocus strategy, partner program for ‘Pathway to 5G’

May 6, 2019 Mark Cox Comments Off on New Cradlepoint channel chief to refocus strategy, partner program for ‘Pathway to 5G’
New Cradlepoint SVP of Partner Sales and Alliances Eric Purcell discusses changes to the company’s channel policies under consideration.

Channel Programs

Rebranding of Dell EMC partner program as Dell Technologies to bring tangible partner benefits

April 30, 2019 Mark Cox 1
Dell Technologies doubled down on the theme of trust at their partner forum, and emphasized that significant new enhancements which will make it easier to do business with them are on the way.

Channel Programs

Gigamon reworks sales incents and training with new partner program to drive channel-led business

April 24, 2019 Mark Cox Comments Off on Gigamon reworks sales incents and training with new partner program to drive channel-led business
Gigamon introduces a new partner program designed to provide greater rewards for bringing in new business, and for being better able to support customers.

Channel Programs

Service management vendor Cherwell reboots channel program to drive growth

April 23, 2019 Mark Cox Comments Off on Service management vendor Cherwell reboots channel program to drive growth
Cherwell has remade its old partner program, which was undiversified and not very effective, and is looking to add a select number of focused reseller and delivery partners.

Channel Programs

Cloudian expands service provider reach with launch of Managed Services Provider Program

April 17, 2019 Mark Cox Comments Off on Cloudian expands service provider reach with launch of Managed Services Provider Program
Cloudian has partnered with large service providers for years, but has established a new program for smaller MSPs, and is looking for those with some kind of vertical or other focus that differentiate them from generalists.

Channel Programs

Zoho emphasizes ramping up partner business at Zoholics event

April 15, 2019 Mark Cox Comments Off on Zoho emphasizes ramping up partner business at Zoholics event
Zoho still does most of its sales direct, but the channel presence continues to grow, and Zoho is encouraging partners to pursue larger opportunities, especially by leveraging the Zoho One suite.

Jon Bove, vice president of North American channels at Fortinet
Channel Programs

Fortinet previews more flexible partner program at Accelerate

April 10, 2019 Robert Dutt Comments Off on Fortinet previews more flexible partner program at Accelerate
Fortinet will launch a new global partners program next year that it says will better represent the current multi-model channel than does its current resale-centric program.

Channel Programs

Bandura Cyber launches partner program around threat intelligence gateway

April 9, 2019 Mark Cox Comments Off on Bandura Cyber launches partner program around threat intelligence gateway
Bandura Cyber is at the Channel Partners event this week, looking for quality resellers and MSSPs, as they build out the channel as the core of their route to market going forward.