Channel Programs

Craig West, vice president of channel sales at NetSuite
Channel Programs

NetSuite welcomes partners to the SuiteLife

April 3, 2019 Robert Dutt Comments Off on NetSuite welcomes partners to the SuiteLife
NetSuite channel chief Craig West joins the podcast at the company’s SuiteWorld event to discuss its new SuiteLife partner engagement model and all things going on in the NetSuite channel community.

Channel Programs

Violin Systems launches new partner program to support differentiated solution, 100 per cent channel focus

March 26, 2019 Mark Cox Comments Off on Violin Systems launches new partner program to support differentiated solution, 100 per cent channel focus
Violin’s new partner program formally brings together the old Violin channel with the one newly acquired from X-IO. It is intended to do a lot more than that, however.

Gary Simms, vice president of Americas commercial channel programs at HP.
Channel Programs

HP’s Gary Simms on building partner programs for the as-a-service era

March 21, 2019 Robert Dutt Comments Off on HP’s Gary Simms on building partner programs for the as-a-service era
HP Americas channel program leader Gary Simms discusses the partner program news from HP Reinvent and much more in this edition of the ChannelBuzz.ca Podcast.

Gavrila Schuster, corporate Vice President of One Commercial Partner at Microsoft
Channel Programs

Teams is partners’ biggest opportunity: Microsoft channel chief Schuster

March 12, 2019 Robert Dutt Comments Off on Teams is partners’ biggest opportunity: Microsoft channel chief Schuster
Microsoft’s channel chief says partners are moving away from Outlook and towards Teams as collaboration needs evolve. Here’s what it means for the company’s partners, and why Schuster thinks Teams is a great canvas for VARs.

Channel Communities

HPE rethinks technical enablement and certification with HPE Tech Pro Community

March 12, 2019 Mark Cox Comments Off on HPE rethinks technical enablement and certification with HPE Tech Pro Community
HPE looks to bring partners more closely into HPE’s own technical communities, introduce a broader type of solution focused credentialing system, and reward both individual techs and partner companies for achievements.

Backup

New Zerto channel leader looks to unite cloud and traditional channel teams in unified partner strategy

March 8, 2019 Mark Cox Comments Off on New Zerto channel leader looks to unite cloud and traditional channel teams in unified partner strategy
Jim Ortbals is looking to design a channel system that both encourages collaborative relationships between cloud and traditional partners, and effectively assesses and values the contributions made by each to a joint sale. The complicating factor is that he is aware of no one else who has done this effectively to date.

Channel Programs

Malwarebytes introduces first partner program for MSPs

March 5, 2019 Mark Cox Comments Off on Malwarebytes introduces first partner program for MSPs
Malwarebytes has managed its MSP partners as resellers until now, but as that segment of the market grows, the company will be rolling out a program specifically designed for MSPs following a successful pilot in Australia.

Channel Programs

Micro Focus announces unified partner program with single modern partner portal

March 1, 2019 Mark Cox Comments Off on Micro Focus announces unified partner program with single modern partner portal
Micro Focus brings together their legacy business with the software assets acquired from HPE into a single program designed to manage hundreds of product lines, including managing cross-sell opportunities smoothly.

Channel Programs

WhiteHat Security remakes partner program around DevSecOps skills to respond to customer asks

March 1, 2019 Mark Cox Comments Off on WhiteHat Security remakes partner program around DevSecOps skills to respond to customer asks
WhiteHat has been a long-time application security testing provider, but recognize that the trends in the market require shifting their approach, and they have remade their partner program to incent this focus in their partners.

Channel Programs

Exabeam reworks technology partner program to reflect its maturity as a SIEM company

March 1, 2019 Mark Cox Comments Off on Exabeam reworks technology partner program to reflect its maturity as a SIEM company
San Mateo-based Exabeam has announced a restructuring of its Technology Alliance Partner Program, which sees it move from the flat program that is typical of many technology partner programs into a three-tiered program based on the nature of their strategic alliances.