Channel Programs

Channel Programs

Aptum launches first hybrid cloud management service on heels of new channel program launch

March 24, 2020 Mark Cox Comments Off on Aptum launches first hybrid cloud management service on heels of new channel program launch
Aptum, formerly Cogeco Peer 1 until a rebranding last year, revamped its Go-to-market strategy going forward and is executing on that amid the disruption caused by the Wuhan coronavirus.

Channel Programs

Avanan gets proactive about creating MSP channel for email security suites

March 20, 2020 Mark Cox Comments Off on Avanan gets proactive about creating MSP channel for email security suites
The company has gotten more systematic about building out a channel, starting with MSPs, and has created a program for MSPs and MSSPs and hired Mike Lyons as global director of their MSP business.

Channel Programs

Zoom launches Master Agent channel with related Referral Partner Program

March 9, 2020 Mark Cox Comments Off on Zoom launches Master Agent channel with related Referral Partner Program
The new channel and program are focused on taking Zoom’s video-first UC platform to market, which they believe will fit partner business models better through a referral system rather than doing deals on the partner’s paper.

Channel Programs

SD-WAN vendor CloudGenix emphasizes innovation in new G2 Partner Program

March 9, 2020 Mark Cox Comments Off on SD-WAN vendor CloudGenix emphasizes innovation in new G2 Partner Program
CloudGenix’s new partner program makes resources available to partners on Day One, including a structured program for leveraging customer references that provides partners with a relevant customer to join their sales calls.

Channel Programs

Lexmark beefs up partner capabilities with enterprise service, revamped channel program

March 4, 2020 Mark Cox Comments Off on Lexmark beefs up partner capabilities with enterprise service, revamped channel program
The new Lexmark Connect program emphasizes making Lexmark easier to do business with, while the Cloud Print Management service has been extended from direct sales to channel partners.

Channel Programs

Teradici refreshes, updates, integration program with Teradici Advantage Partner Program

March 3, 2020 Mark Cox Comments Off on Teradici refreshes, updates, integration program with Teradici Advantage Partner Program
Teradici looks to deepen their strategic integrations with a refresh of an old program to both deepen integration resources and provide Go-to-Market assistance.

Channel Programs

Remade VMware Partner Connect program goes live

March 2, 2020 Mark Cox Comments Off on Remade VMware Partner Connect program goes live
The gist of VMware’s new partner program has been public knowledge for many months, with the company emphasizing the depth of the program’s rethinking. While multiple programs have been harmonized into one, the Carbon Black, VeloCloud and Pivotal ones remain outside, but are not far off on the road map.

Channel Programs

Malwarebytes rethinks, restructures partner program

February 28, 2020 Mark Cox Comments Off on Malwarebytes rethinks, restructures partner program
Malwarebytes launched a new program for MSPs, the first of what will be a three stage program, MP3, that is global in scale and will also have reseller and technician components that will roll out by summer.

Channel Programs

Palo Alto Networks gears up for next stage of partner services expansion

February 21, 2020 Mark Cox Comments Off on Palo Alto Networks gears up for next stage of partner services expansion
After having started a major revamp of its partner program a year ago, Palo Alto Networks is now in the final stages of development of a comprehensive model for expanding partner services capabilities further.

Channel Programs

Inkscreen broadening out channel program around its secure imaging EMM offering

February 21, 2020 Mark Cox Comments Off on Inkscreen broadening out channel program around its secure imaging EMM offering
Inkscreen has traditionally focused on BlackBerry and MobileIron, and while these companies remain critical to them, they have expanded their integrations to most other EMM vendors, and have now made changes to their channel program to reflect this.