Channel Programs

Channel Programs

One Identity’s Andrew Clarke taking channel lessons from EMEA globally and company-wide

January 25, 2021 Mark Cox Comments Off on One Identity’s Andrew Clarke taking channel lessons from EMEA globally and company-wide
The One Identity EMEA business has had a much higher percentage of channel business in recent years than the other geos, but since his promotion to global channel leader last year, Andrew Clarke has been working on changing that.

Channel Programs

Sectigo revamps channel program to spur Web security business

January 22, 2021 Mark Cox Comments Off on Sectigo revamps channel program to spur Web security business
Sectigo has completely remade a partner program that was only two years old because the primary focus of the company’s business has switched from selling SSL certificates to selling Web security.

Artificial Intelligence

Supermicro launches partner-focused GPU test drive program around NVIDIA NVLink and high-end Supermicro platforms

January 22, 2021 Mark Cox Comments Off on Supermicro launches partner-focused GPU test drive program around NVIDIA NVLink and high-end Supermicro platforms
The program involves seven Supermicro partners, two in Europe and five in North America, but Supermicro sees this kind of AI-focused work is something that will become widely used, so represents a key partner opportunity.

Channel Programs

New Year’s Podcast Series: Lori Cornmesser and Sandy Janes of Infoblox

January 19, 2021 Robert Dutt Comments Off on New Year’s Podcast Series: Lori Cornmesser and Sandy Janes of Infoblox
Infoblox channel executives Lori Cornmesser and Sandy Janes join the podcast to discuss the highlight of the company’s performance in 2020 and preview what’s to come for partners in 2021.

Channel Programs

SD-WAN vendor Versa Networks looks to scale up partner base with new ACE Partner Program

January 19, 2021 Mark Cox Comments Off on SD-WAN vendor Versa Networks looks to scale up partner base with new ACE Partner Program
Versa is coming off a strong year, and looking ahead to a stronger one next year, so they have implemented a partner program designed to properly train a much increased number of channel partners.

Channel Programs

Long-awaited Intel Partner Alliance about to go live

January 7, 2021 Mark Cox Comments Off on Long-awaited Intel Partner Alliance about to go live
Intel announced its plans to modernize its old channel program back in October 2019, and now, with the work of fully integrating their two partner portals completed, it all goes live on Monday.

Backup

Commvault names (the other) John Tavares as new global channel chief

January 7, 2021 Mark Cox Comments Off on Commvault names (the other) John Tavares as new global channel chief
The Toronto Maple Leafs aren’t losing their captain, but Commvault is gaining a new channel leader who has spent his entire career at EMC and its Dell successors, and believes his experience there can add some things to the Commvault channel.

Channel Programs

Rethinking of ISV partner framework, new mainframe and energy competencies highlight 2020 AWS Partner keynote

December 4, 2020 Mark Cox Comments Off on Rethinking of ISV partner framework, new mainframe and energy competencies highlight 2020 AWS Partner keynote
The new ISV program, Partner Path, which will see all ISV partners move to it in January, cans old tier-based requirements for access to enablement so that customers can get more and better support from ISV partners.

Channel Programs

Terranova Security formalizes partner program on heels of Microsoft partnership

November 16, 2020 Robert Dutt Comments Off on Terranova Security formalizes partner program on heels of Microsoft partnership
The Quebec-based cybersecurity awareness vendor is looking to dramatically expand its partner reach with the launch of a new partner program that provides greater incentives and access to tools.

Channel Programs

New Komprise CRO reworks Go-to-Market to strengthen channel

November 13, 2020 Mark Cox Comments Off on New Komprise CRO reworks Go-to-Market to strengthen channel
The big changes involve making the whole Go-to-Market strategy more systematic, and include the addition of an internal sales team to work with partners, but some enhancements have been made to the partner program as well to make it more effective.