Channel Programs

Channel Programs

Appgate emphasizes education, evangelization of techs in new Sentinel Partner Program

March 2, 2021 Mark Cox Comments Off on Appgate emphasizes education, evangelization of techs in new Sentinel Partner Program
Appgate’s first partner program since their spinoff from Cyxtera last year is explicitly focused on empowering and rewarding solution architects and sales engineers, to make them advocates of the company’s SDP technology.

Channel Programs

BIO-key remakes channel program to meet needs of new platform approach

February 23, 2021 Mark Cox Comments Off on BIO-key remakes channel program to meet needs of new platform approach
BIO-key’s broadening of their offerings, from their initial biometric solutions to a broader range of IAM solutions delivered through a platform, has led them to remake their channel program, to help partners sell the platform.

Channel Programs

Cloud-native IAM startup Britive features Optiv in newly launched partner program

February 22, 2021 Mark Cox Comments Off on Cloud-native IAM startup Britive features Optiv in newly launched partner program
Britive has established a partner program designed to enable a select number of partners to build a major business with their technology.

Channel Programs

Jason Beal joins AvePoint to build structure and consistency into channel strategy

February 17, 2021 Mark Cox Comments Off on Jason Beal joins AvePoint to build structure and consistency into channel strategy
Microsoft-focused ISV AvePoint has a fairly large channel today, but there have been significant gaps in the enablement resources they are provided, and the consistency with which are provided globally. The plan is to change that.

Channel Programs

Dell Technologies kicks off new fiscal year for partners with simplified new business incents, greater access to VMware

February 3, 2021 Mark Cox Comments Off on Dell Technologies kicks off new fiscal year for partners with simplified new business incents, greater access to VMware
The company’s channel leadership is emphasizing that the changes this year are all about simplifying and improving the partner experience.

Channel Programs

Netenrich overhauls partner program to emphasize security vision and deepen engagement at sales rep level

February 3, 2021 Mark Cox Comments Off on Netenrich overhauls partner program to emphasize security vision and deepen engagement at sales rep level
The new ProsperIT program also better enables Netenrich to recruit and support partners who want to resell them, rather than embed them, a trend which has been growing recently.

Channel Programs

Imperva doubles down on channel-first with new incents to spur mid-market push

February 1, 2021 Mark Cox Comments Off on Imperva doubles down on channel-first with new incents to spur mid-market push
While Imperva is looking to push more business to loyal partners rather than recruit a bunch of new ones, they are making a major launch down into the midmarket, with new subscription plans, a lead generation machine, and new incents to help partners along.

Channel Programs

Former BlackBerry Cylance channel leader May Mitchell joins iboss as company scales up channel in push upmarket

January 29, 2021 Mark Cox Comments Off on Former BlackBerry Cylance channel leader May Mitchell joins iboss as company scales up channel in push upmarket
Iboss just took a new funding round, and is aggressively pushing market expansion with some of that money, hiring new sales and marketing people, and looking to expand its channel with skilled partners.

Channel Programs

Cyberpion looking to build out channel of regional security specialists to sell solution for deep analysis of ecosystem risks

January 27, 2021 Mark Cox Comments Off on Cyberpion looking to build out channel of regional security specialists to sell solution for deep analysis of ecosystem risks
Channel veteran Tracy Hickox has joined Cyberpion and built the partner program, which features a risk discovery program to show customers the extent of their potential vulnerabilities.

Artificial Intelligence

NVIDIA introduces NVIDIA-Certified Systems program to identify systems validated on accelerated AI workloads

January 26, 2021 Mark Cox Comments Off on NVIDIA introduces NVIDIA-Certified Systems program to identify systems validated on accelerated AI workloads
The first 13 systems from five OEMs to be certified have been announced, but NVIDIA expects that before long, about 70 systems from 15 OEMs will meet their engineering requirements for certification.