Ricky Cooper, who has now formally assumed the permanent role of VMware global channel chief, talked with ChannelBuzz at the VMware Explore event about the initiatives they have planned even before the newly announced changes to the partner program kick in early next year.
Likely the most intriguing of these announcements is the extension of the NSX platform by delivering multi-cloud networking and security as a service through Project Northstar, which entered Technology Preview.
CEO Raghu Raghuram gives his perspective on where the company is headed, and the new opportunities available to their broad ecosystem.
VMware’s traditional data centre solutions have been fundamentally redesigned and upgraded to make sure they remain a strong fit within the company’s broader multi-cloud strategy.
VMware Aria, which consists of VMware Aria Graph, a graph-based data store technology within VMware Aria Hub, allows for effective management of the entire multi-cloud environment.
The significant expansion of the cloud marketplace business has led Cisco to make changes to its support of partners in this area, as they look to do business with the commercial market that learns from their hyperscaler business.
These include support for the new VMware vSphere 8 and VM vSAN announcements, and result in an improved VxRail which has jointly engineered support for vSPhere’s DPUs. They also include the addition of VMware Tanzu Kubernetes Grid services to Dell APEX, and the addition to the Dell Validated Design portfolio of Dell Validated Designs for AI.
Okta brings its governance capability onto the Okta platform for the first time, and also significantly strengthens that capability over the more limited identity governance that they offered before.
The Revenue Expansion with Veriff [REV] marks the company’s transition from a largely direct model, and is designed around accommodating flexibility in partner business models.
Mark Hickman becomes one of the rare executives from outside Sage to take the Canadian country manager position, and he talks with ChannelBuzz about how he sees the company and what Sage partners can expect going forward.
The new services will make it simpler for partners to put together all-Cradlepoint solutions, and make it easier for them to bring technologies designed for a wired world for the cellular world.
The Bulgaria-based scale-out provider has always specialized in providing high-value around a limited number of use cases, but with this release, is expanding the use cases that they support.
Jeff Tripp, who was previously director of North America channel sales for Dell’s networking business, was also named Skyhigh’s senior director of America’s channels.
D&H is looking to get partners selling these devices in bundles with services and Microsoft software, rather than as separate low margin hardware products, which is how many have been sold in the past.
The new services, one of which is unique to Canada in North America, will provide new opportunities for Equinix channel partners.
Katie Bach takes the new position with the objective of expanding both partners and resources to drive MSP360 to its next phase of growth.
The two new features simplify deployment and management of the cloud intrusion prevention system infrastructure, as well as their container-based security.
Extreme adds new badges around SLED, sports and entertainment and DEI, while making enhancements to training and customer service and adding a new Grant Writing Services capability.
ScaleFlux sold its first two generations of computational storage SSDs direct, but the new series is more plug and play, so they are selling it through channel partners as well, and have built a channel program to facilitate this.
Matt Hurley, Censys’ CRO, intends to build up the company’s channel from next to nothing to 80% by the end of next year, which will also include a Canadian channel presence.
