The new software adds software based encryption, container support and major performance and latency increases that NetApp says will continue their momentum in flash and hybrid.
Metalogix believes demand for this will be strong in environments with many collaboration solutions, and think it will be especially strong as a partner play.
Dell EMC releases ScaleIO software from EMC integrated with PowerEdge servers, and thinks it will be a strong channel offering.
Attendance at the D&H Toronto event was up significantly this year among both vendors and resellers, with the show floor having a high-number of gaming-focused companies pitching VARs for their business.
SVA Software was set up earlier this year to bring a mature German software product to North America through the channel.
The Information Builders partnership is the first in a strategy designed to provide Scale partners with additional software services, turning their hardware platform into an App Store of sorts.
Zerto has introduced some new compensation features, and is also consolidating its programs, bringing its cloud program into the main program now, with vendor technology partners slated to follow early next year.
Safetica is the first client of channel vet Luke Walling and his Temprano Techvestors firm. In close collaboration with the Czech head office, they are running the North American’s subsidiary expansion here through the channel.
IBM also makes new z Systems announcements, and unveils several new and expanded partnerships at their Edge event.
The new program lets strictly vetted MSPs package the Oracle platform with both Oracle and non-Oracle apps into a single price, and offers additional sales and marketing support.
Silver Peak also announces the hire of a team of executives to build up the service provide business, which will be expanded with other partnerships.
The Internet of Things is a complex relationship between two established technologies, ready to be brought together to innovate.
Mary Ann Yule believes the message of the new HP has strong resonance in Canada, particularly with the emphasis she has made since taking over of having HP’s Canadian staff be more empathetic to partners.
Speakerbus makes a high quality product used in financial segments, and by first responders and the military, but it is also exceptionally well suited to managed services.
Gigamon is looking to get partner sales people and engineers thinking more about selling Gigamon’s platform integrated with complementary solutions from over 30 vendor partners.
Sophos integrates innovative technologies it acquired from Dutch vendor SurfRight to add new capabilities, including ones around signatureless detection and cleanup.
Zerto, which sells entirely through partners, is expanding its routes to market with this deal, which it expects will be only the first of multiple such major initiatives.
Today about 30 per cent of Docker’s business is channel, but they think these changes should get them to around a 50-50 mix, and longer term, they believe an 80-20 ratio is realistic.
Simplification was the theme on changes to HP’s Partner First program. On one level, they will make it easier for all partners to do business with HP. On another, they will limit the access some partners in the old Business Partner classification have to some types of product.
The HP Co-Marketing Zone now allows partners to track the performance and ROI of campaigns as well as create them, while the Social Media Center is designed to establish partners as thought leaders by providing content that goes beyond HP materials.
