The FlashArray//X and FlashArray//C boast a 40% performance increase, while the FlashArray//E reaches the lowest end of the datacentre market, giving Pure and their partners an end-to-end offering.
Giancarlo emphasized that the long-awaited time has finally arrived when flash is now price-competitive with HDDs in the lower reaches of the data centre, and that Pure in particular enjoys competitive advantages in the market that will let them take advantage of this opportunity to the fullest.
With Pure’s portfolio expanded down to the lower reaches of the data centre, and flash reaching that long-sought price parity in that environment, both Pure and their partners think the potential for significant growth has arrived.
The new SLA guarantee is the first SLA that customers will have to purchase rather than get free as part of Evergreen, but it provides significant benefits on getting the customer new clean hardware for recovery, assisted by a Pure engineer onsite.
Blancco has harmonized its partner program to make all partner types eligible for the same benefits, while also creating a small elite group of 15 partners with whom they will work more closely.
While Deep Instinct’s new Stratosphere partner program was put in place last year, Ortbals’ task is to grow it by adding some more structure and bringing in top MSSP partners.
CTERA has added a third tier to their channel program to better differentiate and reward their most productive channel partners, and added new support to make them more efficient sellers.
The new partnership was consciously designed as a replacement for the key role Datto has played with ConnectWise, which became far less attractive after Datto was acquired by ConnectWise’s largest competitor.
The big one for many users will likely be the full integration of NAS with other backup types, which will save time and money on administration costs.
In addition to the acquisition of the first company in the ASPM space, Snyk also announced their own ASPM solution, Insights, which reduces the issues customers need to consult to a manageable number.
While the big change is the integration of the traditional Cloud Command and Metallic, most of the enhancements revolve around improved security, and enhanced partnerships with Microsoft and CyberArk were also announced.
Quest also makes some other enhancements to erwin Data Intelligence 13.0, which is the part of the erwin business that is much less well-known than their decades-old modelling solution, but they are hoping this release will change that.
CompTIA launched this new program in December, and FortMesa will help MSPs to take advantage of the growing compliance market by leading them through the assessment and certification processes.
An integration with Azure Active Directory, which will soon be followed by other identity options, provides users with a passwordless experience which is always on, so can’t be avoided by the end user.
Red Hat Summit typically consists of many deeply technical announcements, and the company did not disappoint in that respect, but they also made several important channel announcements and dropped a couple big hints about what is coming for partners next.
Morpheus makes a hybrid cloud management automation engine, and the development of infrastructure as-a-service offerings has led to them doing more business in the last six months than in the previous six years.
Project Harmony was the one new initiative specifically for partners announced at this year’s Dell Technologies World, within the context of a news-rich event which will create many other partner opportunities.
The new AI features are aimed at non-technical business users as well as technical ones, expanding the democratization of analytics to cover many more users.
Michael Dell thinks the commercial potential of Generative AI is greater than PCs and smartphones, although what the market seems to want from it, and what influencers think the market wants, are not the same thing.
Dell NativeEdge rethinks how the Dell edge portfolio will respond to customer needs going forward, with enterprise security, management and orchestration.
