Auvik previously sold to MSPs, who in turn sold to their customers, so a partner program was not critical, but they now sell through MSPs as well, and through other types of reseller partners.
The RUCKUS One cloud native platform, NaaS consumption-based financing, and multi-access management can all be purchased separately, or as a broader converged set of services.
Canada has become a target market for Aqua Security, whose CEO, Dror Davidoff, was in town last week to talk with Canadian customers and partners.
LogRhythm makes new product enhancements that improve both its Axon next-gen SIEM and their legacy SIEM offering, which will continue to be offered as long as the existing install base wants it,
Leaseweb Canada, formed earlier this year when Dutch firm Leaseweb bought Montreal hoster iWeb, has been actively investing in IT in their Canadian operation since then.
The new collaboration will not be sold separately, but will be rolled into the existing offering around Rubrik and Microsoft Sentinel, meaning that partners will not have a new product to sell, but will have something new to show cutting edge capability to customers.
SonicWall leverages their new firewall-as-a-service capability to put together three bundles around it, aimed at MSSPs and MSPs who meet revenue and training requirements.
Zoho’s latest extension of their AI capabilities is powered by an OpenAI integration, although they are working on an in-house version of their own which will emphasize privacy concerns.
The extended partnership with Commvault follows up a major one with HPE early last year.
The HPE Diversity Startup Program launches with one publicly named customer and a single partner, but HPE expects both will expand significantly as awareness of the program increases.
HPE’s emphasis on AI going forward was good news for Canonical, which is already strong in the area.
HPE made several major announcements in their opening keynote, but the one that clearly excited CEO Antonio Neri the most was entering the Artificial Intelligence public cloud market.
Vantage combines both the HPE hybrid cloud and HPE Aruba offerings into a program focused on partner business outcomes, that complements the existing Partner Ready program, and while the Aruba side has the advantage of past work in this area, the HPE side is still being built out, with several elements coming in November or early next year.
Skov, who is Danish and has been running Aruba’s channel business in northern Europe, replaces Donna Grothjan, who retired this year.
Torq’s technology was designed to provide a better alternative to the SOARs in the marketplace today, and while to date they have sold in the Fortune 500, they are looking to the channel to broaden that out.
The FlashArray//X and FlashArray//C boast a 40% performance increase, while the FlashArray//E reaches the lowest end of the datacentre market, giving Pure and their partners an end-to-end offering.
Giancarlo emphasized that the long-awaited time has finally arrived when flash is now price-competitive with HDDs in the lower reaches of the data centre, and that Pure in particular enjoys competitive advantages in the market that will let them take advantage of this opportunity to the fullest.
With Pure’s portfolio expanded down to the lower reaches of the data centre, and flash reaching that long-sought price parity in that environment, both Pure and their partners think the potential for significant growth has arrived.
The new SLA guarantee is the first SLA that customers will have to purchase rather than get free as part of Evergreen, but it provides significant benefits on getting the customer new clean hardware for recovery, assisted by a Pure engineer onsite.
Blancco has harmonized its partner program to make all partner types eligible for the same benefits, while also creating a small elite group of 15 partners with whom they will work more closely.
