Soracom, which makes a cloud-native cellular IoT platform for smart devices, provides secure IoT coverage for M2M devices in 160 countries. Now they have been rewarded by Frost & Sullivan for enabling deeply embedded GenAI capabilities to build low-code IoT applications with their cloud-native Platform-as-a-Service (PaaS) platform. Soracom’s PaaS platform manages connectivity and devices and facilitates technology managers’ decision-making with a robust data visualization tool, incident response automation, and endpoint and network security assurance amid growing cybersecurity incidents.
“With the GenAI capabilities it has added to its connectivity platform, Soracom leverages technology advancements to push the limits of function in the pursuit of white space innovation, which no competitor has been able to reach based on the real experiences of its thousands of customers worldwide,” said Carina Goncalves, industry principal at Frost & Sullivan.
For these advancements, Frost & Sullivan has awarded Soracom the 2025 Global Technology Innovation Leadership Award. The company is disrupting traditional IoT connectivity offerings with its cloud-native PaaS platform that connects devices to the cloud of choice. Soracom is positioned as a technology partner with full mobile virtual network operator (MVNO) capabilities, cutting-edge cloud integrations, and open application programming interfaces (APIs). To handle the expansion of edge computing and network integration complexity, Soracom lets customers flexibly connect to their cloud of choice, the internet, or the private backend systems. Soracom’s global coverage enables access to reliable connections with fixed and mobile networks. In the U.S., it offers the ability to seamlessly switch between the top three LTE networks: T-Mobile, AT&T and Verizon.
Generative AI (GenAI) and large language models (LLMs) enable advanced data analysis and more accurate predictions. Consequently, Big Data has the potential to draw new IoT connections and achieve better efficiency in different verticals. That is why, in 2023, Soracom created an IoT x GenAI Lab in partnership with the Matsuo Institute of the University of Tokyo to conduct AI research and development (R&D) projects, develop new products, and provide GenAI and IoT professional services. The R&D investment led to three new services with GenAI capability: Soracom Relay, Soracom Query, and Soracom Harvest Data Intelligence. Then, in 2025, continuing its efforts to connect AI, input/output devices, and diverse data sources with low code, Soracom launched two new services: Soracom Flux and Soracom Query Intelligence.
Soracom Flux empowers non-engineers with a low-code IoT app builder that accelerates IoT automation, including for companies with real-time decision-making. At Soracom Discovery 2025, a panel of Soracom customers spoke about the power of Soracom Flux, discussing how it is breaking down these barriers by enabling teams – including sales and operations staff – to build and deploy IoT apps without having to write extensive code. Thus, from garbage container monitoring to energy conservation practices, companies are already demonstrating how Soracom Flux helps them combine IoT data with AI-driven insights to automate processes and deliver measurable results.
“Soracom leads the way in technology innovations through its PaaS-based IoT connectivity offering, which accelerates time to market with built-in cloud integrations and self-service for customers to connect, secure, and control their own IoT networks, devices, and data,” Goncalves stated. “In addition to being an MVNO with unlimited capacity, the company is a technology partner that was among the first in the industry to build a fully virtualized, distributed cellular core architecture for the cloud and AI integrations.” That is why Soracom was recognized with Frost & Sullivan’s 2025 Global Technology Innovation Leadership Award in the Generative Artificial Intelligence of Things industry. Each year, Frost & Sullivan presents this award to the company that has developed a product with innovative features and functionality that is gaining rapid acceptance in the market.
For more than a decade, IoT has been about connecting devices, capturing data, and building the foundation for smarter systems. But for a future-forward concept like IoT, the real question has always been: what comes next? At Discovery 2025, Soracom CEO Ken Tamagawa described how Generative AI could be the key to the next stage of this journey.
“For more than 10 years, we have been looking forward to a future where everything is connected and resonates to improve the world,” Tamagawa said. “I believe that the recent advancements in AI have filled this missing piece, marking a crucial turning point in this evolution that we are all witnessing together.”
Soracom was among the first in the industry to design a fully virtualized/cloud-native cellular core, which lets customers connect devices to their preferred public cloud or private backend without passing traffic over the internet. Customers can securely and smoothly move data to their cloud backend to use AI and big data analytics tools available in the cloud. This holistic architecture is carefully designed to have no single point of failure and to be horizontally scalable and resilient by applying all the cloud best practices. It also improves flexibility, customer experience, and scalability because each system layer can be independently updated and scaled. Soracom’s key technical differentiators are network management capability, hyperscaler platform integration, and secure network architecture.
Another solution addressed snow removal decisions in heavy snowfall areas. Instead of relying on inconsistent visual assessments, Flux apps utilized AI image recognition using SoraCam cameras to trigger automated notifications whenever snow accumulation crosses thresholds.
“SoraCam and Flux have enabled us to promote the construction of sales-led systems,” said Shinya Miyatori, Group Leader at GRIFFY. “As development costs have been reduced, we have also received more orders for other products,” Miyatori added. “On the other hand, the accuracy of AI judgments is heavily dependent on prompts, so we would like to share our know-how within the company and continue to develop better products.”
“This is truly the democratization of technology,” stated ASCII’s Ibisa Otani, in a writeup for the event. “The interesting thing about Flux is that you can get by with trial and error even without a dedicated system.”
“Not many companies see results just by making things visible,” indicated Yutaka Kitamura, Product Engineer at i Smart Technologies. “The strength of Flux is that the frequency of improvement proposals and the criteria for judgment can be freely set on-site.”
When asked if the system could have been built without Flux, Kitamura emphasized accessibility.
“If it had only been used by engineers, there were other options,” Kitamura noted. “But considering that we would ultimately want non-engineers to use it as well, Flux was the only choice.”
These real-world stories highlight the transformative potential of Soracom Flux as a low-code IoT app builder. By enabling non-engineers to harness AI and automate processes, Flux accelerates innovation across sectors, from construction to manufacturing to environmental monitoring.