Cloud

SAP promises new emphasis on understanding customer problems

CEO Bill McDermott didn’t exactly promise a kinder, gentler SAP, but he did pledge a company that will be more empathetic to customers, have a more complete vision, and be more focused on simplicity. He also offered a forecast of some trends he thinks SAP will be well positioned to leverage.

Cloud

SAP, Microsoft expand partnership through deepened cloud integrations and support

None of the announcements, which included joint validation for SAP HANA on the Azure platform, were earth-shattering, but they do speak to the significance of the relationship between the two long-time allies and how they see the market moving.

Channel Programs

SAP announces new Cloud Business Partner Program

At its partner event preceding the broader SAPPHIRE conference, SAP previewed a major new cloud program, which will be implemented in three stages, the first of which will be in Q3 and the next two, next year. Details at this point were exceedingly scarce.

Hardware
Bobby Vetter, senior vice president of partner solution management, enablement and programs at SAP
Channel Programs
Kevin Gilroy, senior vice president and general manager of Global Small & Midmarket Segment at SAP
Channel Programs
Kevin Gilroy, senior vice president and general manager of Global Small & Midmarket Segment at SAP
Channel Programs
SAP CEO Bill McDermott
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Prasad Akella SAP
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Hasso Plattner SAP
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