EMC Canada channel chief Michael Kerr gives a specifically Canadian take on the pending merger with Dell, as well as initial partner reaction to some of the new product announcements from EMC World.
Canadian channel chief Michael Kerr acknowledged that getting partners to commit to EMC as the partners are transitioning their businesses to add cloud capabilities and cutting-edge technologies to their practice is often a challenge. It’s also one factor in recognition as a top EMC partner.
With major changes on the horizon, Michael Kerr stresses that EMC partners need to be able to articulate the business outcomes of the increasing complex technology available to them.
The rapid rise of mobility, and the user expectations it has created, plus the very real promise of integrated analytics, have changed the universe where solution providers operate, and they need to adjust or lose major opportunities.
The Federation Business Data Lake greatly expands EMC’s converged Big Data offerings, and while only EMC’s more sophisticated partners will likely be able to sell it, it will be available to them.