SAP is describing SAP as a new type of product, which allows SMBs to manage front office applications using real time analytics, and which has been built and priced specifically for this market.
Business software specialist SAP is targeting small and midsized enterprise customers through the channel by focusing on the business outcomes of products.
SAP is looking to make it easier for partners to create, market and sell apps built on its platforms with a new AppDev component to its PartnerEdge program.