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MarketingBuzz: How to use online PR effectively to increase sales
Irving Frydman explains how online news releases boost visibility and generate customer leads
Irving Frydman
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MarketingBuzz: 5 steps for building a content marketing strategy
Irving Frydman explains how to construct a content marketing strategy aligned with a buyer’s journey
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MarketingBuzz: Sales enablement bridges the ‘Last Mile’ of communications strategy
Irving Frydman explains how to fill the potential gap between marketing objectives and field execution
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MarketingBuzz: Close deals faster with marketing and sales alignment
Learn how process automation and other techniques address the popular analogy: “Marketing is from Venus, and Sales is from Mars”