Irving Frydman

Irving Frydman, Marketing Communications Strategist and Chief Brand Enthusiast
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MarketingBuzz: How to use online PR effectively to increase sales

May 28, 2013 Robert Dutt 3
Irving Frydman explains how online news releases boost visibility and generate customer leads

Irving Frydman, Marketing Communications Strategist and Chief Brand Enthusiast
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MarketingBuzz: 5 steps for building a content marketing strategy

August 21, 2012 Irving Frydman Comments Off on MarketingBuzz: 5 steps for building a content marketing strategy
Irving Frydman explains how to construct a content marketing strategy aligned with a buyer’s journey

Irving Frydman, Marketing Communications Strategist and Chief Brand Enthusiast
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MarketingBuzz: Sales enablement bridges the ‘Last Mile’ of communications strategy

July 3, 2012 Irving Frydman Comments Off on MarketingBuzz: Sales enablement bridges the ‘Last Mile’ of communications strategy
Irving Frydman explains how to fill the potential gap between marketing objectives and field execution

Irving Frydman, Marketing Communications Strategist and Chief Brand Enthusiast
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MarketingBuzz: Close deals faster with marketing and sales alignment

June 12, 2012 Irving Frydman Comments Off on MarketingBuzz: Close deals faster with marketing and sales alignment
Learn how process automation and other techniques address the popular analogy: “Marketing is from Venus, and Sales is from Mars”