Avaya has announced a new branding initiative in which their solution offerings will be renamed more logically and by function. That’s only one part of where Avaya is going this year on the marketing front, however, with a more aggressive campaign than they have implemented before.
Avaya unveiled a key rebranding message at Engage, and while it is essentially a marketing exercise, it will see huge changes that the company believes will position it much better heading forward.
Avaya’s Canadian country manager Dave Robertson provides an update on Avaya’s business and channel in Canada, including why they are confident that legacy Nortel customers will modernize with them and not with competitors.
Avaya also rebooted their chatbot strategy with a significant deepening of their AI focus, and they have some things coming in the near future that will be of interest to partners.
Mercer Rowe, newly recruited from IBM’s cloud business to put Avaya on a cutting-edge path in the cloud, laid out his plans at the Avaya ENGAGE event this week
Avaya Equinox Meetings Online is a rebranded and significantly upgraded updating of Avaya Live Video. It is a service which integrates well with on-prem video, and is aimed at the premium part of the market where video quality matters.
Avaya Canada channel chief Corey Mindel discusses partner momentum selling Avaya’s software-based next-gen products, including Zang, which can be a tricky issue for some partners.
Rejean Bourgault, who has been in the lead role in Canada since October, and Corey Mindel, who has been acting channel leader since Ange Valentini left at the end of the year, were both formally introduced at Avaya Engage.
The changes will save partners hours in deployment time, and by reducing time to value, should also please customers.
The new release of IP Office also makes some architectural and administrative changes designed to make things easier for Avaya channel partners who sell the product.
Both Powered by Avaya IP Office and OnAvaya – Google Cloud Platform have already been available to customers through the channel. Now however, their availability has been opened up to more partners, and both solutions have also been enhanced from their initial versions.
Avaya recently introduced its new Avaya Midmarket Select Program. But the program itself is only part of the company’s strategy to significantly increase its presence in the mid-market space in Canada.
The mid-market is the key area of focus for Avaya Canada’s channel this year, but networking, cloud and video are also on the priority list.
The Avaya Midmarket Select Program is focused on a select number of partners, and lets them allow rock bottom pricing in packages designed to facilitate solution sales. Avaya Canada’s key role in the program’s development has resulted in six of the 40 partners in the global program being Canadian.
Sennheiser, best known for its premium consumer products, already has a strong distribution network in Canada, but adds two more distributors to generate more opportunities and stimulate even greater awareness of its presence in the commercial space.
Esna will become a wholly-owned subsidiary of Avaya, with Avaya ‘planning to adopt’ Esna’s over 200 active channel partners. Avaya also said the deal will provide existing Avaya partners with significant new opportunities.
Miles Davis takes over Canadian channel as former channel chief Renzo Dipasquale heads up vendor’s enterprise business.
Networking company sees increasing partner satisfaction, looks to continue building enablement efforts
Avaya Canada’s Petrina Wong discusses a “.1” release that adds scale and UC capabilities to the office phone platform
Networking vendor focuses on solutions sale, bringing together voice products, data networking and unified communications
