Federation

Dell Technologies CEO Michael Dell
Cloud

Dell snaps up EMC in $67B US mega-deal

October 13, 2015 Robert Dutt Comments Off on Dell snaps up EMC in $67B US mega-deal
Dell and EMC execs say the combined company will be an IT powerhouse from the SMB to the largest enterprise.

Scott Millard, vice president of Americas channels at EMC.
Channel Programs

EMC introduces Federation-wide cloud partner credential

September 3, 2015 Robert Dutt Comments Off on EMC introduces Federation-wide cloud partner credential
The new credential provides partners access to deploy the Federation Enterprise Hybrid Cloud, part of a push to create channel program alignment amongst Federation members.

Cloud

Virtustream acquired by EMC, to become separate EMC Federation business

May 26, 2015 Mark Cox Comments Off on Virtustream acquired by EMC, to become separate EMC Federation business
Virtustream will form the basis of EMC’s managed cloud services business, and will be sold both direct and through service provider and integrator partners.

Channel Programs

EMC looks to realign alliances strategy

May 6, 2015 Mark Cox Comments Off on EMC looks to realign alliances strategy
The massive pace of technological change is compelling EMC to reassess how it goes to market with its enterprise alliance partners, and while changes to the strategy are very much a work in progress, they are likely to bring significant change to the relationship between the vendor, its alliance partners, and solution providers.

Channel Programs

New EMC Federation deal reg, rules of engagement to be launched

May 5, 2015 Mark Cox Comments Off on New EMC Federation deal reg, rules of engagement to be launched
EMC is also announcing several other programmatic moves, including a Federation Ready designation and expanding EMC’s EMC Ready sales transformation initiative to partners. Their EMC True loyalty program pilot is now being publicized and expanded globally.

Big Data

EMC Federation Business Data Lake to be strong play for top partners

March 23, 2015 Mark Cox Comments Off on EMC Federation Business Data Lake to be strong play for top partners
The Federation Business Data Lake greatly expands EMC’s converged Big Data offerings, and while only EMC’s more sophisticated partners will likely be able to sell it, it will be available to them.

Bharat Badrinath, senior director of global solutions marketing at EMC
Data Centre

EMC’s Federation debuts joint SDDC solution

October 9, 2014 Robert Dutt Comments Off on EMC’s Federation debuts joint SDDC solution
The Federation of EMC, VMware, and Pivotal debuts the first of five planned joint solutions, offering an easier path to the software-defined data centre.