Deal Registration

Channel Programs

Storage vendor X-IO to go all-channel in new, highly-differentiated partner program

November 4, 2015 Mark Cox Comments Off on Storage vendor X-IO to go all-channel in new, highly-differentiated partner program
The program offers tiers for exclusive and non-exclusive partners, an Exclusivity Program rather than deal registration, and high margins. Their Canadian partners have not been very active in the recent past, but a drive in Canada to change that and expand the channel is forthcoming.

Channel Programs

Data Dynamics scales up channel investment in revamp of partner program

October 26, 2015 Mark Cox Comments Off on Data Dynamics scales up channel investment in revamp of partner program
While the company’s StorageX storage management platform is a mature product, Data Dynamics itself is a three year old startup, and is just now completing building out the channel program it wants.

Storage

Drobo, emphasizing core philosophies, unveils new NAS model

October 20, 2015 Mark Cox Comments Off on Drobo, emphasizing core philosophies, unveils new NAS model
The new B810n is eligible for deal registration, whereas its predecessor was not, and also has a larger NFR discount than the legacy model.

Greg Myers, senior vice president of sales and marketing at Tech Data Canada.
Data Centre

SimpliVity signs on Tech Data Canada as exclusive distributor

October 7, 2015 Robert Dutt Comments Off on SimpliVity signs on Tech Data Canada as exclusive distributor
Hyper-converged vendor SimpliVity will seek to grow its market in Canada with an exclusive distribution pact with Tech Data Canada.

Channel Programs

NexGen supplements partner margins with new MDF component

September 15, 2015 Mark Cox Comments Off on NexGen supplements partner margins with new MDF component
NexGen also announced the finalization of its Canadian distribution, which should help improve a Canadian channel which is not yet as strong as they would like.

Scott Millard, vice president of Americas channels at EMC.
Channel Programs

EMC introduces Federation-wide cloud partner credential

September 3, 2015 Robert Dutt Comments Off on EMC introduces Federation-wide cloud partner credential
The new credential provides partners access to deploy the Federation Enterprise Hybrid Cloud, part of a push to create channel program alignment amongst Federation members.

Channel Programs

Dell keeping commitment to small security partners even as diversification strategy deepens

September 1, 2015 Mark Cox Comments Off on Dell keeping commitment to small security partners even as diversification strategy deepens
Dell channel chief Cheryl Cook also provides a broad update on issues of specific interest to the Dell SonicWALL channel.

Jason Matlof, executive vice president at LightCyber
Channel Programs

LightCyber focuses on education with first-ever partner program

August 19, 2015 Robert Dutt Comments Off on LightCyber focuses on education with first-ever partner program
With its inaugural partner program, active breach detection vendor aims to educate partners on a new, but novel, approach to security.

Channel Programs

New rules of engagement, deal registration rewards, highlight Intel Security channel changes

July 24, 2015 Mark Cox Comments Off on New rules of engagement, deal registration rewards, highlight Intel Security channel changes
The key set of changes to the program sees discounts based on partner tier flattened, and the resources moved to an enhanced deal registration program, to give more rewards to partners who do more work.