Deal Registration

Channel Programs

Dell rolls out new partner incents announced at Dell World

March 2, 2016 Mark Cox Comments Off on Dell rolls out new partner incents announced at Dell World
Some new incent programs have gone live, and other partner offerings announced at Dell World last October are now available.

Channel Programs

Avaya fleshes in details of channel program changes

March 1, 2016 Mark Cox Comments Off on Avaya fleshes in details of channel program changes
Avaya’s program changes give more partners ways to make more money, but also step up the requirement to have happy, satisfied customers.

Channel Programs

Cambridge ON-based eSentire expanding partner presence with new channel program

February 9, 2016 Mark Cox Comments Off on Cambridge ON-based eSentire expanding partner presence with new channel program
eSentire sold its SaaS-based cybersecurity solutions direct until a couple years ago, when they added referral partners. Now they have expanded their channel program to include MSPs and resellers, and partnered with Ingram Micro to add the focused partners they want.

Channel Programs

New Avaya channel program changes provide more targeting, rewards

February 2, 2016 Mark Cox Comments Off on New Avaya channel program changes provide more targeting, rewards
Enhancements to Avaya’s program are intended to be non-disruptive while also allowing more rewards to be targeted to strategic areas. The company also pledged to be a better partner than it has been in the past.

Channel Programs

StorageCraft looks to expand product line, redo channel program

January 27, 2016 Mark Cox Comments Off on StorageCraft looks to expand product line, redo channel program
New StorageCraft channel chief Marvin Blough talks with ChannelBuzz about the plans to take the company to the next level, which include a new cloud offering this week.

Channel Programs

EMC tweaks partner program in response to partner feedback

January 22, 2016 Mark Cox Comments Off on EMC tweaks partner program in response to partner feedback
Changes for 2016 include allowing Authorized partners to qualify for the Silver tier at mid-year, increasing the Silver rebate payout, and changing revenue tier thresholds in some markets, which include Canada, but not the U.S.

Channel Programs

Data protection vendor Druva adds MSP channel, launches MSP partner program

November 17, 2015 Mark Cox Comments Off on Data protection vendor Druva adds MSP channel, launches MSP partner program
Druva is mainly focused on the enterprise space, and its new MSP channel will give them a stronger presence downmarket. They are especially looking to recruit new MSPs who have no data centre.

Channel Programs

Bot-buster Distil Networks launches first channel program to build loyal partner network

November 10, 2015 Mark Cox Comments Off on Bot-buster Distil Networks launches first channel program to build loyal partner network
Distil is looking to supplement its direct sales with a significant partner presence, offering an enterprise grade proactive solution, which is very specific and complements other security solutions, and now a partner program to offer support.

Channel Programs

Storage vendor X-IO to go all-channel in new, highly-differentiated partner program

November 4, 2015 Mark Cox Comments Off on Storage vendor X-IO to go all-channel in new, highly-differentiated partner program
The program offers tiers for exclusive and non-exclusive partners, an Exclusivity Program rather than deal registration, and high margins. Their Canadian partners have not been very active in the recent past, but a drive in Canada to change that and expand the channel is forthcoming.