Cohesity hopes to outgrow its new offices in the GTA, which will be filled both with new engineers for the company’s R&D operations, and new sales people working with the partners who are their sole route to market.
Cohesity believes that their bringing compute to where the data sits will allow customers to illuminate previously Dark Data and put it to use in generating better business outcomes.
The anti-ransomware components, which are built into the core Cohesity backup platform and not a separate line item, gives their partners the ability to come to customers’ rescue and provide peace of mind against a well-publicized problem.
Cohesity has tabbed Tech Data as their first comprehensive distribution partner in North America, after soliciting bids through an RFP process. Cohesity says that bringing on distribution won’t change its fundamental principles towards partnering, and using a value-focused channel.
Long-time HPE partner Cohesity expects to see major go-to-market gains from the expanded relationship, which makes HPE more likely to position Cohesity aggressively in takeaway deals, and further encourages HPE salespeople to sell Cohesity.
Several other significant intelligent storage announcements were also made, including a new Workload Planner utility for InfoSight, new Docker and Kubernetes support for HPE Cloud Volumes, the extension of Peer Persistence from HPE 3PAR to HPE Nimble – and the introduction of HPE Memory-Driven Flash, first for 3PAR, and for Nimble next year.
At the AWS Re:Invent event, Cohesity is emphasizing the significance of the AWS partnership to the company’s growing cloud business, by formally announcing and emphasizing the significance of AWS-related enhancements that have become available.
Cohesity has doubled the amount of dollars allocated to their partner program, with new perks like rebates for sales to very large customers and formalized and expanded MDF. They have also established a model for service providers within the program, which provides mechanisms like consumption-based pricing suited to this business model.
Cohesity says a new integration with Office 365 Exchange Online, support for the new Azure Data Box, and new failover and failback capabilities for Azure DR should make it easier to sell joint Azure-Cohesity solutions, which have shown strong recent momentum.
Helios is the first SaaS-based application on top of the Cohesity platform, something that was always part of the company’s vision, and which provides new data and app orchestration and management capabilities.
Cohesity says that the achievement of the AWS Storage Competency validation will assist them significantly on the technology front, as well as in sales and in marketing.
While multiple backup vendors have snapshot integrations around Pure’s FlashArray//M array, integrations for the AI-focused Pure FlashBlade are rarer.
CloudSpin will be integrated as a free component within the Cohesity platform when it becomes available in 90-120 days.
Cohesity also met another key criteria for the award, that a vendor provide clear and consistent support to the channel.
Cohesity is looking to move beyond its hyper-converged backup roots with an aggressive drive to attract customers looking for file and object storage as principal use cases.
Cohesity has their first-ever partner council coming next week,, part of the process of building out their channel, and generating more value from it.
Rob Salmon, who recently came out of retirement to assume a very senior role with startup secondary storage vendor Cohesity, discusses what his role will be in continuing the company hot growth rate.
There are four main enhancements, one of which is the addition of file and object storage support to give the Cohesity platform an archiving capability as well as backup.
The new integration between Pure and Cohesity follows up an integration around Pure’s FlashArray//M earlier this year.
The HPE deal, which is the only one that has a reselling component, is likely to have the most immediate impact for Cohesity, but both the others have different types of potential as well.
