Kemp extends the automation it provided previously, including adding the ability to provide alerts about other part of the stack than their vADCs.
BranchSDO becomes Netsurion’s new flagship product, although the company emphasizes that it won’t lose focus on its managed firewall business and larger customers.
Avaya has announced a new branding initiative in which their solution offerings will be renamed more logically and by function. That’s only one part of where Avaya is going this year on the marketing front, however, with a more aggressive campaign than they have implemented before.
Avaya unveiled a key rebranding message at Engage, and while it is essentially a marketing exercise, it will see huge changes that the company believes will position it much better heading forward.
Jim Chirico kicked off Avaya’s Engage event in Austin by updating the company’s progress, and stressing that the company has reoriented its approach to the market and their customers.
The new Axcient retains its 100 per cent channel commitment, something that old Axcient didn’t have before its 2017 acquisition by eFolder.
The Custom SSL branding overcomes an issue where browsers give insecure warnings when the customer accesses IT Glue documents. Initially, the branding is just for public documents, but will eventually cover everything.
RapidFire Tools has refocused and rebranded their Detector software appliance to better leverage its strengths for MSPs, which involve their being able to use it as the foundation of a higher-margin security practice.
The major announcement was Veam DataLabs, which is an upgraded version of the old Veeam Virtual Labs repositioned to serve broader use cases. In that sense, this product announcement also fits into the articulation of the broader vision which is what this year’s VeeamON was all about.
While past ESET marketing materials have been static downloadable assets, this tool, designed by marketing automation company MindMatrix, fully automates campaigns, to make them easy to design, use and track.
Cofense offers a full suite of phishing products to address the phishing threat within a collective defense model, with a focus on the enterprise.
Ooma’s CEO Eric Stang discusses the implications of the deal with ChannelBuzz, including the likely impact on both the Ooma and Voxter solution provider channels.
With ScaleProtect, Commvault looks to create a branding that has been as successful as the FlexPod brand has been for Cisco and NetApp.
Avaya Equinox Meetings Online is a rebranded and significantly upgraded updating of Avaya Live Video. It is a service which integrates well with on-prem video, and is aimed at the premium part of the market where video quality matters.
The new ESET CyberSecurity Awareness Training is provided free, and ESET partners are encouraged to have their customers make use of it.
The RES brand will disappear, and its technology will be folded into the Ivanti service management and digital workspace businesses.
TP-Link, which once sold pretty much exclusively into the consumer and small business spaces, has been expanding its enterprise-grade products, and having more success selling upmarket.
Nexsan’s new Unity Active Archive is expected to have a much larger market than Nexsan’s Assureon archiving product, because of its ease of use and deployment, broader use cases, and attractive pricing.
LANDESK CEO Steve Daly, who will head the new firm created by merging LANDESK and HEAT, talks about how HEAT will enhance LANDESK’s service management business, especially on the MSP side. He also discusses integration issues, the new company’s strategy, and channel issues — as well as why the new firm will likely have a new name.
Salesforce is now calling its ISV partners App Innovation partners, and explained in some detail why new conceptions of customer value make the distinction important.
