Cloud

Growing Azure demand prompts new Acronis solutions, quest for more cloud resellers

Channel Programs

Migration vendor Metalogix looks to enhance channel appeal with formalized partner program

Metalogix built up a strong business on a model where the channel business was limited and basically transactional. The company has now implemented a more complex go-to-market model in which an expanded channel with practices around migration is a key part.

Storage
Managed Services
Storage
Virtualization

Ex-NetApp Canada head Goldstein outlines Veeam’s plans to grow in Canada

The new Veeam VP of Sales in Canada said his appointment to the new role is part of Veeam’s intensified commitment to the Canadian market. He indicated his plans to take the company, which sells entirely through channel partners, to the next level here.

Cloud

EMC refines enterprise cloud strategy with Virtustream Storage Cloud

The new Web-scale object storage platform will extend on-prem EMC storage and backup applications into the cloud, and continue the trend of requiring the assistance of more channel partners than had been the case when Virtustream was acquired.

Cloud

Asigra expands partner opportunities with free AWS Snapshot Management tool

Managed Services
Channel Programs

Unitrends revamps partner program on unique engagement philosophy

Unitrends is implementing a program based on five stars, with partners earning credit for ranking based on sales, marketing, customer satisfaction, training and social media achievements, in a system that can let smaller partners and even influencers rise in the program.