Targeted at customers who understand sophisticated security, and for whom that security is absolutely essential, Niara goes to market entirely through partners.
A company given up for dead by many not that long ago makes the biggest acquisition in its history, driving it further along in its transition to a software company.
For the first time, Dell brought its other security software units to its Peak event for SonicWALL partners, to press the logic of why they should sell them as well, although they recognize there are customer issues which go beyond simple logic.
Dell is offering the 700 plus elite security partners at the event a 50 per cent limited time discount on select products, as well offering all Dell security an enhanced rebate bonus on volume.
Iva Peric-Lightfoot, a longtime Symantec veteran who was most recently in charge of Canadian distribution for ESET’s Canadian retail distributor, becomes ESET’s first Canadian country manager.
The startup, which utilizes user behavior analytics purpose-built for security, is well ahead of initial sales forecasts, and is building out a focused channel that will be the company’s only route to market.
DataGravity, which is available to the Canadian channel through Ingram Micro, is run by the team who created Equallogic, and offers data security, search and data protection in a single storage platform.
In a complete overhaul of its branding to position itself for the future, Vancouver’s Absolute Software has renamed itself, and is phasing out the name of its flagship and top-selling brand.
The partner program has been added following Passportal’s addition of the capacity to let partners white-label their password protection services to their own customers, whereas before they simply sold their partners these services to better run their own businesses.
AVG emphasizes that having a foot in two separate sectors helps partners drive their business, and notes that AVG’s requirement their channel account people be certified in Channel Management through CompTIA is one aspect of their commitment to being easy to work with.
Vijilan formally entered the North American market in June, with a security service that layers on top of a managed service for their MSP and solution provider partners, who are their entire route to market.
Three distribution partners have been announced, two of whom are based in Quebec, although they have resellers across Canada and in the U.S. as well. All are focused security specialists, rather than broadline distributors.
The key set of changes to the program sees discounts based on partner tier flattened, and the resources moved to an enhanced deal registration program, to give more rewards to partners who do more work.