Zebra’s new specialization is not targeted at a broad partner base but at a fairly select number of partners who already have an SMB practice, and is focused on making those practices even more profitable and effective.
One new program is around Terminal API integrations, while the other is for agencies around Square Online. Square is also planning big improvements to their App Marketplace.
Square has built a big business around providing support to microsellers who were too small to interest credit card companies, or who found their services too expensive. While this market is still their core, they have moved upmarket as well, with larger sellers, assisted by strategic partnerships with companies like SAP. The new channel program is designed to support partners in this upmarket transition.
Zebra sells its solutions predominantly to major verticals like retail and manufacturing, where most of their partners play, but for the first time they have announced a specialization for what will be a fairly small minority of partners with a deep focus in an area.
The new family of twelve models will replace the 3400 and 3500 rugged scanners, and will be priced at the same point as the earlier models, while offering significantly improved quality.
In addition to its new HP RP9 Retail System, HP is also highlighting its HP Pro Tablet 608, which provides an eight-inch screen version of a product HP has offered for years in a ten-inch form factor.
Star’s strength in mobile printing in particular will enhance ScanSource’s ability to provide total POS and retail solutions to their reseller partners.
Wasp raises partner margins for its top two tiers to as high as 35 per cent, believing this is what it will take to be a market leader in the barcode space.
New deal with Intermec and expanded pact with Avaya round out the distributor’s offerings in two key market opportunities, Canadian leadership says.
