Leostream has been in business over 20 years but sold mainly direct, with a minor partner presence, so the company has now established a channel program and transferred their Business Development team to manage partners.
At VMware Explore, VMware’s channel leaders took stock of recent changes to channel enablement, and provided a brief road map as well.
Former CEO Asaf Ganot takes over the product strategy lead role while also becoming chairman, in what both he and Ayres term a leadership partnership to drive the company to new heights.
With more than one full year under his belt leading VMware Canada, Reeves gave his take on the company’s positioning in Canada and what the major announcements will mean for Canadian customers and partners.
VMware has long had a large GSI business but since early 2022 they have been working hard to deepen that, moving beyond determining value by services revenue, and getting more involved with GSI offerings.
In addition to VMware Edge Cloud Orchestrator, new Edge announcements include a new retail edge solution and a new managed connectivity services which will appeal to service provider partners.
VMware Private AI Foundation with NVIDIA is built on VMware Cloud Foundation, optimized for AI and will run fully secure Generative AI applications.
Multi-cloud has become one of VMware’s top focus areas, and the new and enhanced offerings include vSAN Max, which allows storage to be disaggregated and scale independently from compute, as well as new multi-cloud virtual private clouds for storage and networking.
VMware sees this as a ‘new Tanzu’ and views its enhancements as fundamental to their multi-cloud story going forward.
Powell said that in addition to VMware honing in on a more partner-driven strategy, the new announcements at VMware Explore, and the philosophy behind them, will also open up new opportunities for partners.
This is Pure’s first out-of-the box option around a specific use case for Azure Cloud as they move beyond general purpose hybrid storage.
CommandCTRL is Liquidware’s new SaaS real-time remediation solution, and features both a DVR-like function that is more effective than snapshots and new ChatGPT functionality that was built in after the beta began almost a year ago.
The new offering adds an Opinionated AI stack and related services to Nutanix’s infrastructure and storage stacks, and the company believes it will find a good reception from the SMB to the enterprise.
AppDirect makes another significant deal, leveraging their omnichannel Go-to-Market capabilities to bring another significant player onboard, and expand the solutions available to their technology advisor channel to sell.
Last fall NetApp announced its new program, which they term an extension of the previous Unified Partner Program rather than a major overhaul of it, and after giving partners a suitable time to prepare for the new program, it is now operational.
Auvik moves beyond their long-time laser focus on network management software with a complementary SaaS management solution that uses technology from last year’s acquisition of Saaslio.
Fueled by their acquisition of Ericom, Cradlepoint has put together a four-phase strategy starting with the differentiated value they offer today, and then building out the stages of the Ericom integration.
Dell both expands its roster of multi-cloud services around Azure and announces a new category of subscription-based services that provide modern workforce services.
Auvik previously sold to MSPs, who in turn sold to their customers, so a partner program was not critical, but they now sell through MSPs as well, and through other types of reseller partners.
The RUCKUS One cloud native platform, NaaS consumption-based financing, and multi-access management can all be purchased separately, or as a broader converged set of services.
