The new ISV program, Partner Path, which will see all ISV partners move to it in January, cans old tier-based requirements for access to enablement so that customers can get more and better support from ISV partners.
Cohesity DataProtect, their backup offering sold through a strategic partnership with AWS on the AWS Cloud, was announced in October. Cohesity is also announcing a second offering, Cohesity SiteContinuity to provide DR as a service, which will soon go into early access preview.
The general theme of the customary business strategy component of the AWS CEO’s Re:Invent keynote is that management rather than technology holds the keys to building an effective culture of innovation.
The two companies see Ingram being able to help their partners develop much more robust AWS practices with the nOps technology, starting with a small number of ones with deep AWS practices, but ultimately expanding more broadly.
The Canadian version of Sage Marketplace launches with over 35 validated apps, some of which are larger players, some of which are Canadian companies, and with VAR partners as well as ISVs being encouraged to submit their solutions.
This Rubrik release, like its predecessor, is focused more on incremental changes to better facilitate large enterprise workloads, but 2021 is likely to see a return to some eye-catching new applications.
Pax8’s new offering – which they believe will provide MSPs saving that it warrants being Pax8’s first paid product for their partners – makes particular use of enhancements in Microsoft’s security technology.
The big changes involve making the whole Go-to-Market strategy more systematic, and include the addition of an internal sales team to work with partners, but some enhancements have been made to the partner program as well to make it more effective.
MSP360 has also reworked its pricing structure, separating MSPs from end users and giving MSPs greatly preferred pricing to remove what the company decided was channel conflict which worked against MSPs.