Channel Programs

Pure Storage adds Microsoft, Citrix to FlashStack CI reference architectures

June 22, 2015 Mark Cox Comments Off

New solutions for Microsoft SQL Server and Citrix XenDesktop, and a new FlashStack CI support program for resellers who don’t provide Level 1 and 2 support, will expand FlashStack’s partner reach. Pure is also looking to reach deeper into Canada, with two western road shows following up today’s announcement.

Xangati eyes managed services partners in channel program reboot

June 22, 2015 Mark Cox Comments Off

The virtualized performance management solutions startup has made unsuccessful channel initiatives before, but now armed with personnel and resources to execute, they are looking to enlist Citrix and VMware partners with professional services practices – and for the first time, MSPs.

D&H Canada and Cisco unveil joint partner enablement program

June 19, 2015 Mark Cox Comments Off

While many distributor programs tend to be limited term and focused on moving specific products for vendors, this program, a first of its type for D&H, is long-term and focused on providing assistance to help resellers build up their Cisco practice.

Unitrends looks to recruit smaller VARs with move to 100 per cent channel model

June 19, 2015 Mark Cox Comments Off

Unitrends only added a channel component to their business in 2013, and now are dispensing with direct entirely to give partners the confidence their vendor won’t poach deals from them, which will in turn encourage them to invest more in Unitrends.

Dell reports solid channel growth in Q1

June 8, 2015 Mark Cox Comments Off

Dell indicated good progress on their green fields discount initiative, overall commercial business, and partner education efforts. While the number of partners using Dell financing jumped considerably in Q1, the company wants more participation there. Plus, still no firm date on when Dell will team up with SYNNEX in Canada.

Channel Programs

Pulse Secure partner program to test competency, abandon certifications

June 3, 2015 Mark Cox Comments Off

The Juniper spinoff launches its first partner program, to which old Juniper partners have to apply, and says that it has some unique differentiating factors.