Channel Programs

Pure Storage targets top partners with channel program changes

May 19, 2015 Mark Cox Comments Off

Notable changes include funding a dedicated resource for Platinum partners, enhancing the Demo program with six months of free support and the ability to resell Demo units, and a fourfold increase in MDF funds.

Indian security vendor Quick Heal looks to build select, high margin North America channel

May 18, 2015 Mark Cox Comments Off

Quick Heal, which moved into the North American market last month, announced a partner program with up to 50 per cent margins for the select number of partners they will be initially recruiting here.

Citrix finalizing channel plans for Citrix Workspace Cloud

May 14, 2015 Mark Cox Comments Off

Citrix’s major announcement at Synergy this year provides huge new opportunities for both CSP and CSA partners, and the channel strategy being finalized is designed to ensure partners who move to the cloud with WorkSpace Cloud will be treated the same way as on-prem partners.

Microsoft channel chief Sorgen talks up cloud to partners

May 11, 2015 Mark Cox Comments Off

While the software giant is actively transforming itself into a cloud giant as well, its channel chief says partners need to take fuller advantage of what Microsoft can offer on this journey, and aggressively benchmark themselves in the transformation.

EMC looks to realign alliances strategy

May 6, 2015 Mark Cox Comments Off

The massive pace of technological change is compelling EMC to reassess how it goes to market with its enterprise alliance partners, and while changes to the strategy are very much a work in progress, they are likely to bring significant change to the relationship between the vendor, its alliance partners, and solution providers.

New EMC Federation deal reg, rules of engagement to be launched

May 5, 2015 Mark Cox Comments Off

EMC is also announcing several other programmatic moves, including a Federation Ready designation and expanding EMC’s EMC Ready sales transformation initiative to partners. Their EMC True loyalty program pilot is now being publicized and expanded globally.