Channel Programs

Sage says new ISV program shows changed attitude to partnering

July 29, 2015 Mark Cox Comments Off

Sage has announced a new global program for its independent software partners, which replaces multiple previous product, region and company-based initiatives, and which the company pledges will be the first of a series of initiatives which will make partners of all types much more central than before.

New rules of engagement, deal registration rewards, highlight Intel Security channel changes

July 24, 2015 Mark Cox Comments Off

The key set of changes to the program sees discounts based on partner tier flattened, and the resources moved to an enhanced deal registration program, to give more rewards to partners who do more work.

Microsoft worldwide channel chief Phil Sorgen

Microsoft shines light on partner valuation

July 22, 2015 Robert Dutt Comments Off

Microsoft offers partners tips on increasing their valuation in a cloud world, and a tool to measure their success in the transformation.

Logitech unveils Logitech Collaboration Program for vendors

July 21, 2015 Mark Cox Comments Off

The Logitech Collaboration program is aimed at improving integration and planning with vendor partners, but the collaboration also has direct impact on Logitech’s reseller channel.

Gavriella Schuster, corporate vice president of the One Commercial Partner organization at Microsoft

Microsoft Cloud Solution Provider program goes mainstream

July 14, 2015 Robert Dutt Comments Off

With more products, more partners, and more distribution, Microsoft is making its popular CSP program the main way partners sell its cloud services.

Microsoft expands channel access to Surface

July 13, 2015 Robert Dutt Comments Off

Microsoft announced long-awaited plans to put its Surface tablets into the hands and onto the linecards of more of its partners.

Entry level-focused StorMagic launches first channel program

July 2, 2015 Mark Cox Comments Off

StorMagic has sold mainly direct since its founding in 2006, but is transitioning to a 100 per cent channels strategy, and to expand its base of quality partners has unveiled its first partner program.

Quick Heal introduces loyalty program for enlisting successful channel partners

June 30, 2015 Mark Cox Comments Off

The Quick Rewards program, which begins in Q3, gives partners who refer other partners to Quick Heal a reward of six per cent of their sales for the first year and four per cent for the second – giving Quick Heal a cost-effective way of enlarging their channel.