Channel Programs

Channel Programs

NetApp unveils many new channel incents and enablement tools – with an ask in return

June 29, 2018 Mark Cox Comments Off on NetApp unveils many new channel incents and enablement tools – with an ask in return
NetApp has presented an impressive array of new commitments to partners, but in return in for reciprocal commitment in return, specifically selling NetApp’s newer solution areas.

Channel Programs

HCI vendor Scale Computing introduces MSP program within their Scale Partner Community

June 29, 2018 Mark Cox Comments Off on HCI vendor Scale Computing introduces MSP program within their Scale Partner Community
The new program is basically a change in the pricing structure that moves software costs into a subscription-based OpEx model, which Scale partners with an MSP practice can use to increase their profitability.

Channel Programs

Nutanix targets sub 500-customer market with new Velocity channel program

June 27, 2018 Mark Cox Comments Off on Nutanix targets sub 500-customer market with new Velocity channel program
While the new Velocity program is not focused solely on Lenovo, Lenovo is actively participating in it, with new HX product bundles and a new software HCI product which is also well suited for enterprise customers.

Channel Programs

HPE pledges to further ramp up channel commitment at Global Partner Summit

June 19, 2018 Mark Cox Comments Off on HPE pledges to further ramp up channel commitment at Global Partner Summit
HPE outlined its goals for its channel for the year ahead, together with new and planned initiatives to help them get there.

Channel Programs

HPE unveils new GreenLake Flex Capacity partner program around flexible consumption model

June 18, 2018 Mark Cox Comments Off on HPE unveils new GreenLake Flex Capacity partner program around flexible consumption model
HPE announced the core parameters of its new GreenLake Flex Capacity for partners late last year, but now, in deep consultation with partners, have developed what they believe will be an effective model by which the channel can monetize it.

Channel Programs

Curious Dell storage channel numbers stand out in terrific Dell EMC Q1

June 15, 2018 Mark Cox Comments Off on Curious Dell storage channel numbers stand out in terrific Dell EMC Q1
Dell EMC finally made its long-awaited breakthrough in storage in the first quarter – even though on a year-over-year basis, channel storage business was actually down. It’s seen as more of a statistical fluke, rather than the harbinger of an unwanted trend, and considerable confidence around storage exists going forward.

Channel Programs

Sophos emphasizes Channel Best strategy at Vegas Partner Kickoff

June 4, 2018 Mark Cox Comments Off on Sophos emphasizes Channel Best strategy at Vegas Partner Kickoff
Sophos also introduced Project Darwin, their initiative to integrate the machine learning technology they acquired with Invincea last year, and which has been limited to their Intercept X solution, into their broader Synchronized Security offering.

Channel Programs

Claroty launches partner program around industrial control systems cybersecurity

May 29, 2018 Mark Cox Comments Off on Claroty launches partner program around industrial control systems cybersecurity
Claroty is interested in working with a select number of partners who are developing a focus on this relatively new space, which brings cybersecurity skills from IT to the context and problems of the OT environment.

Channel Programs

Inside Pure Storage’s channel program changes

May 25, 2018 Mark Cox Comments Off on Inside Pure Storage’s channel program changes
The changes to the Pure channel program and go-to-market motions are extremely significant, impacting most things except for Pure’s commitment to a 100 per cent channel strategy.

Backup

Channel consistency rather than change takeaway message from VeeamON 2018

May 18, 2018 Mark Cox Comments Off on Channel consistency rather than change takeaway message from VeeamON 2018
The overall Veeam message at this year’s VeeamON event was change, with their hyper-availability vision, but for their channel partners, the messaging revolved around consistency of programs and assured consistency of support.