Channel Programs

Channel Programs

Nutanix enhances Channel Charter with better front-end margins, more support for distributors and new support for GSIs.

December 10, 2018 Mark Cox Comments Off on Nutanix enhances Channel Charter with better front-end margins, more support for distributors and new support for GSIs.
Nutanix implemented its new partner program, which emphasizes partner investments in Nutanix over revenues this summer, and now based on feedback is making their first set of tweaks.

Channel Programs

SAP extends channel enablement strategy by providing partners with free access to SAP Cloud Platform

December 7, 2018 Mark Cox 1
Free access to the SAP Cloud Platform for testing, demonstration and development licensing services is now available to all SAP partners except for open ecosystem members. The goal is to increase their capabilities to design services on top of the SAP core.

Channel Programs

SOAR vendor Siemplify brings in Bradd Barmettler as first global channel chief to execute transition to partner-led model

November 26, 2018 Mark Cox Comments Off on SOAR vendor Siemplify brings in Bradd Barmettler as first global channel chief to execute transition to partner-led model
Barmettler’s planned initiatives include a major revamp of the Siemplify channel program. He also wants to build out a channel presence in Canada, where he has had success in the past at other companies.

Channel Programs

Cisco Canada caps big 2018 with Bell Canada Partner of the Year win

November 23, 2018 Robert Dutt Comments Off on Cisco Canada caps big 2018 with Bell Canada Partner of the Year win
Cisco Canada president Rola Dagher and channel chief Mark Collins on a big 2018 that saw Canada named global theater of the year, and a Canadian partner earn Americans Theater Partner of the Year for the first time.

Channel Programs

Boomi continues to build out partner program introduced this spring

November 7, 2018 Mark Cox Comments Off on Boomi continues to build out partner program introduced this spring
Boomi VP of Global Business Development David Tavolaro said that measured by partner enthusiasm, the Partner Summit at Boomi World 18 was a major success. He also emphasized that the partner program has continued to evolve successfully since its April inception.

Channel Programs

Silver Peak completely reworks channel program to add predictability and enhance partner profitability

November 6, 2018 Mark Cox Comments Off on Silver Peak completely reworks channel program to add predictability and enhance partner profitability
Silver Peak acknowledged that its old partner program, implemented in 2015, was deficient in key respects, and has completely restructured the program in order to remedy those problems.

Channel Programs

Dell Boomi seeks to spur more strategic partner solutions with enhanced Technology Partner Program

November 6, 2018 Mark Cox Comments Off on Dell Boomi seeks to spur more strategic partner solutions with enhanced Technology Partner Program
Boomi has revamped their program for ISVs, integrators and other developers, to encourage them to build more solutions on top of and connecting to Boomi, and to validate it on third party software. They also want partners to work with the whole Boomi stack, not just its original integration functionality.

Channel Programs

BlackBerry delivers strong messaging around vision and roadmap to channel partners

October 31, 2018 Mark Cox Comments Off on BlackBerry delivers strong messaging around vision and roadmap to channel partners
BlackBerry’s recent Partner Summit had clear objectives of articulating the company’s vision around their new Spark platform to partners, together with both the technology roadmap and the sales strategy around it. They also wanted to introduce the new sales leadership in Canada to partners.

Channel Programs

Vancouver’s D3 Security looks to expand channel with new partner program to enable focused security specialists

October 30, 2018 Mark Cox Comments Off on Vancouver’s D3 Security looks to expand channel with new partner program to enable focused security specialists
D3, which has been in business since 2002, has always had channel partners, but has decided to get more systematic about recruiting and training them. They have hired Peter Marini as their first channel leader, and launched their first channel program.

Channel Programs

Dell EMC Partner Preferred Program comes to Commercial Segment in Canada

October 30, 2018 Mark Cox Comments Off on Dell EMC Partner Preferred Program comes to Commercial Segment in Canada
Canadian partners selling into approximately 1,000 designated accounts in the Commercial segment in Canada will receive additional incents, and Partner of Record Status if they win the deal. The same status is not yet there for Enterprise accounts, but the company says that they are working on it.