Channel Programs

Backup

Kaseya adds Xtra component to Unitrends channel program to link Unitrends and Kaseya IT Complete sales

January 30, 2019 Mark Cox Comments Off on Kaseya adds Xtra component to Unitrends channel program to link Unitrends and Kaseya IT Complete sales
Unitrends now leverages the Kaseya IT Complete suite, and will pay both higher margins on the initial sale of a Unitrends solution, and a full recurring revenue share for any Kaseya IT Complete solution that customer buys, ever.

Channel Programs

Kaspersky Lab looks to increase solutions sales, decrease transactional business with new global partner program

January 28, 2019 Mark Cox Comments Off on Kaspersky Lab looks to increase solutions sales, decrease transactional business with new global partner program
Kaspersky Lab says the market is moving decisively away from transactional sales, so they are changing their channel program to meet this new reality.

Big Data

Information Builders unveils first-ever partner program – in 43 years

January 28, 2019 Mark Cox Comments Off on Information Builders unveils first-ever partner program – in 43 years
Information Builders is looking to expand beyond the enterprise by engaging more closely with their partners, rather than with the transactional model they used before, and have designed their first partner program to achieve this.

Channel Programs

New Pulse Secure partner program reworks philosophy to emphasize mutual commitment

January 24, 2019 Mark Cox Comments Off on New Pulse Secure partner program reworks philosophy to emphasize mutual commitment
The new channel program is much deeper and more fully built out than the original one designed when the company spun out of Juniper, as Pulse Secure wants its program to enable more committed and better trained partners – as well as reduced numbers of them.

Channel Programs

Customer Data Infrastructure provider Segment launches first channel program

January 23, 2019 Mark Cox Comments Off on Customer Data Infrastructure provider Segment launches first channel program
Segment’s area – they route first party customer data to hundreds of different tools to better integrate it and amplify its effectiveness – is relatively new, but they are already seeing a lot of interest from elements of the channel.

Channel Programs

Simplification top priority in Avaya channel program changes

January 9, 2019 Mark Cox Comments Off on Simplification top priority in Avaya channel program changes
Avaya has announced alterations to the Edge partner program it first rolled out two years ago, to remove some pain points, and which provides partners with more compensation than before, but which is distributed differently.

Randy Churchill, director of marketing and business development for D&H Canada
Channel Programs

D&H Canada links up with Intel

January 7, 2019 Robert Dutt Comments Off on D&H Canada links up with Intel
D&H Canada has been in Canada for a decade, and Intel has been a stalwart of the industry for decades beyond that. But a changing market has opened the door to a new partnership.

Channel Programs

Citrix looks to move beyond virtualization in articulating sales strategy at Summit

January 7, 2019 Mark Cox 1
Citrix is emphasizing to partners this year that their Citrix Workspace for unified mobile data access should be positioned beyond the traditional virtualization market, in order to reach the more than two-thirds of organizations who don’t use virtualization at all.

Channel Programs

Vancouver-based engagement platform provider Comm100 continues to build out channel

December 21, 2018 Mark Cox Comments Off on Vancouver-based engagement platform provider Comm100 continues to build out channel
Comm100, which has been in business since 2009, just formalized its first partner program in September, and has onboarded four new partners, with many more in the pipeline. They are looking to build the channel business to 20 per cent within the next 1-2 years.

Channel Programs

Aparavi refines go-to-market and channel strategies

December 12, 2018 Mark Cox Comments Off on Aparavi refines go-to-market and channel strategies
Aparavi is pushing hard into the MSP space with their SaaS platform, which they are positioning around data management, rather than purely as intelligent archiving.