Channel Programs

Channel Programs

Mitel continues CLM initiatives as part of metrics-based partner rewards

August 10, 2023 Mark Cox Comments Off on Mitel continues CLM initiatives as part of metrics-based partner rewards
While Mitel’s channel has recently gone through some structural changes, the focuses, including an emphasis on Customer Lifecycle Management, have remained consistent, and Mitel is doubling down in those areas.

Channel Programs

Snow revamps partner program to raise partner skills, partner visibility

August 3, 2023 Mark Cox Comments Off on Snow revamps partner program to raise partner skills, partner visibility
Snow, which has been in the visibility and software asset management market going back into the last century, was content with their existing partner program, but thought a next-gen one would better equip partners for dealing with the challenges of today’s IT environments.

Channel Programs

NetApp’s new Partner Sphere Partner Program  goes live

August 1, 2023 Mark Cox Comments Off on NetApp’s new Partner Sphere Partner Program  goes live

Last fall NetApp announced its new program, which they term an extension of the previous Unified Partner Program rather than a major overhaul of it, and after giving partners a suitable time to prepare for the new program, it is now operational.

Channel Programs

FireMon names Nicole Stavroff as new channel chief to drive broader security management focus

July 27, 2023 Mark Cox Comments Off on FireMon names Nicole Stavroff as new channel chief to drive broader security management focus
FireMon is 100% channel but is still looking for more good partners, including ones in Canada, where they want to expand their operations.

Channel Programs

Confluent adds support for ISV partners with Connect with Confluent partner program

July 18, 2023 Mark Cox Comments Off on Confluent adds support for ISV partners with Connect with Confluent partner program
The new Connect with Confluent program is designed for ISVs, one of the three partner groups Confluent works with, with CSPs and SIs/resellers having very different management frameworks of their own.

Channel Programs

Votiro announces their first formal channel program around their Zero Trust solution

July 11, 2023 Mark Cox Comments Off on Votiro announces their first formal channel program around their Zero Trust solution
Votiro has built a broader Zero Trust platform out of their original content disarm and reconstruction technology, and has formalized a channel program to deepen their channel presence, particularly in the APAC region, the U.S., and Canada.

Channel Programs

Network monitoring firm Auvik launches first partner program

July 10, 2023 Mark Cox Comments Off on Network monitoring firm Auvik launches first partner program
Auvik previously sold to MSPs, who in turn sold to their customers, so a partner program was not critical, but they now sell through MSPs as well, and through other types of reseller partners.

As-a-Service

HPE further fleshes out Partner Ready Vantage program with new competencies, Centers of Expertise

June 20, 2023 Mark Cox Comments Off on HPE further fleshes out Partner Ready Vantage program with new competencies, Centers of Expertise
Vantage combines both the HPE hybrid cloud and HPE Aruba offerings into a program focused on partner business outcomes, that complements the existing Partner Ready program, and while the Aruba side has the advantage of past work in this area, the HPE side is still being built out, with several elements coming in November or early next year.

As-a-Service

HPE Aruba names Lene Skov as new Aruba worldwide channel chief

June 19, 2023 Mark Cox Comments Off on HPE Aruba names Lene Skov as new Aruba worldwide channel chief
Skov, who is Danish and has been running Aruba’s channel business in northern Europe, replaces Donna Grothjan, who retired this year.

Channel Programs

Hyperautomation startup Torq launches first partner program with high rewards tied to delivering customer satisfaction

June 19, 2023 Mark Cox Comments Off on Hyperautomation startup Torq launches first partner program with high rewards tied to delivering customer satisfaction
Torq’s technology was designed to provide a better alternative to the SOARs in the marketplace today, and while to date they have sold in the Fortune 500, they are looking to the channel to broaden that out.