Channel Programs

As-a-Service

Pure exhorts partners to leverage expanded portfolio and expand services capabilities

June 15, 2023 Mark Cox Comments Off on Pure exhorts partners to leverage expanded portfolio and expand services capabilities
With Pure’s portfolio expanded down to the lower reaches of the data centre, and flash reaching that long-sought price parity in that environment, both Pure and their partners think the potential for significant growth has arrived.

Channel Programs

Erasure vendor Blancco reworks partner program to support broader use of its technology throughout customer lifecycle

June 14, 2023 Mark Cox Comments Off on Erasure vendor Blancco reworks partner program to support broader use of its technology throughout customer lifecycle
Blancco has harmonized its partner program to make all partner types eligible for the same benefits, while also creating a small elite group of 15 partners with whom they will work more closely.

Channel Programs

CTERA reworks channel program to better prepare partners for changing cloud file services market.

June 12, 2023 Mark Cox Comments Off on CTERA reworks channel program to better prepare partners for changing cloud file services market.
CTERA has added a third tier to their channel program to better differentiate and reward their most productive channel partners, and added new support to make them more efficient sellers.

Artificial Intelligence

Dell looks to expand partner services with Project Harmony

May 24, 2023 Mark Cox Comments Off on Dell looks to expand partner services with Project Harmony
Project Harmony was the one new initiative specifically for partners announced at this year’s Dell Technologies World, within the context of a news-rich event which will create many other partner opportunities.

Channel Programs

BeyondTrust rolls out next generation partner program for deeper partner engagement

May 22, 2023 Mark Cox Comments Off on BeyondTrust rolls out next generation partner program for deeper partner engagement
While the company had a relatively new partner program, it had been created to bring together the partners from four companies which had been brought together to for BeyondTrust, and the program has now been revamped to bring it up to state of the art standards.

Channel Programs

ThreatModeler adds new ThreatNet Partner Program to respond to regulatory imperatives and extend automated threat modeling

May 19, 2023 Mark Cox Comments Off on ThreatModeler adds new ThreatNet Partner Program to respond to regulatory imperatives and extend automated threat modeling
While ThreatModeler has always had partners, new regulatory mandates and customer desires for more automation have led to the creation of a new partner program to support skilled partners whose design offerings and services complement ThreatModeler’s well.

Channel Programs

Panasas reorients growth strategy around new product and channel strategies

May 12, 2023 Mark Cox Comments Off on Panasas reorients growth strategy around new product and channel strategies
Panasas has substantially evolved their portfolio in the last few years to become much more of a software company, and is working on skilling up their channel further to sell the new solutions.

Channel Programs

Informatica opens new ISV partner program to early access

May 9, 2023 Mark Cox Comments Off on Informatica opens new ISV partner program to early access
The new ISV partner program differs from its predecessor in that it is consumption aligned, and also minimizes barriers to entry.

Channel Programs

Riverbed unveils new ACE program for MSPs selling Alluvio product family

May 8, 2023 Mark Cox Comments Off on Riverbed unveils new ACE program for MSPs selling Alluvio product family
The new MSP program, the first shoe to drop in what will be a complete restructuring of Riverbed’s partner program by the end of this year, is focused on broadening Riverbed’s presence downmarket from their traditional enterprise base for their Alluvio Unified Observability Solutions.

Channel Programs

Aruba lays out strategy vision for channel partners

May 1, 2023 Mark Cox Comments Off on Aruba lays out strategy vision for channel partners
Aruba’s channel leaders summed up the importance of the Atmosphere event for partners, and gave an indication of where partner strategy is headed.