Zerto has joined the HPE Complete program, making Zerto Virtual Replication an HPE part number that can be ordered directly from HPE for any HPE platform.
The new services for MSPs are around the Barracuda NextGen Firewall and Barracuda Backup Appliance, with the firewall service thought likely to generate the most demand.
The new version of the software designed for VM environments upgrades the interface, improves DR capability and makes it easier to migrate VM workloads to the cloud.
BackupAssist has timed a new channel initiative in North America with Version 10 of its software, which adds several enterprise grade features to its SMB-focused solution.
DataGravity for Availability is a separate product that sits on top of Veeam, and provides it with a behavior-driven security capability. For now, it only works with Veeam, but the plan is to ultimately extend it to other vendors.
Jeff Goldstein, Veeam’s VP of Sales in Canada, has overseen significant changes in Veeam’s Canadian operations, on a strategy to meet an extremely high objective of 62 per cent growth in 2017.
New initiatives include a Veeam Accredited Service Partner program, the release candidate of a new Veeam Availability Console and new multi-tenancy in Veeam Backup for Microsoft Office 365.
Veeam’s aggressive growth strategy is based in large part on grabbing share from competitors, and at the Partner Day at their VeeamOn event, they outlined their broad strategy to partners.
Rubrik previously had the ability to archive in the cloud, but now has extended their cloud capability to allow their software to run natively on the major public cloud providers.
Malta-based Altaro simultaneously announced the version 7 of their VM Backup, which was originally a Hyper-V backup solution, but has also supported VMware environments since Version 6.
Unitrends sees both the new anti-ransomware capability, and two enhancements which make Unitrends more attractive to enterprises, as important differentiators for partners.
While IT vendor alliance programs typically emphasize API sharing, Zerto’s program involves much more including active building of joint solutions and joint investments in field marketing.
Commvault sees the new converged collaboration between themselves, Cisco and Pure Storage as offering an excellent opportunity for joint channel partners of all three vendors.