Aruba acknowledges that Agile NaaS, which helps partners and customers customize networking solutions for specific use cases, will always be for a smaller share of customers, but says it will have great value for them, and it’s still a segment which is large enough to pursue.
Barracuda strengthens investment in partner experience, particularly for more technical SEs, with new hires, with more to come, as well as additional enablement resources.
HPE CEO and HPE Aruba leader Phil Mottram outlined how Aruba fits into HPE’s broader unified cloud experience focus, and detailed how Aruba is positioning itself going forward.
The next generation version contains multiple new features designed to make customers lives easier, on a platform that will manage all of Arubas expanding solutions inventory
The new Conga Revenue Lifecycle Cloud fundamentally reworks Conga’s solution portfolio by rearchitecting all their applications into microservices, while the expanded partnership with Accenture turns what had been reactive joint sales to customers into common sales and engineering activity where the two companies will collaborate much more extensively than in the past.
The enormous scaling up of Boomi’s Canadian operations will see the immediate addition of 80 new staff, with further large growth slated for the future.
Axiad has had a presence in Canada, but it has been limited, something they think Canadian hosting and strengthening their channel in Canada will remedy.
Netacea began to add partners when they moved into North America two years ago, and now is focused on adding some larger and more specialized ones. They also are about to launch a new Bot Attack Intelligence solution that they believe will assist partners.
The announcement of Dan McAllister’s appointment as Senior Vice President of Global Alliances and Channels at Boomi is but one of multiple senior changes in the leadership team just announced, including a new Chief Commercial Officer, a new Chief Strategy Officer, and a new Global Commercial Market Vice President.
Zadara started out selling storage as-a-service, but now focuses on offering a distributed model for cloud computing with over 500 clouds, to go up against hyperscalers whose data centres are much larger but fewer.
MDR is just one of eight features in the Adlumin platform, which goes to market entirely through channel partners, initially VARs and SIs, and more recently, MSPs.
The two bundles, which make the customer’s path to purchase much simpler and faster, will also benefit Barracuda channel partners by making their lives easier.
Crowdstrike believes that with XDR being where IT security is headed, many of their MDR partners will transform their practices into MXDR ones, where they can offer a fully managed service with their own IP on top of the CrowdStrike platform.
N2WS was originally a pure play AWS protection platform, with AWS being both their best partner and biggest competitor, but they more recently broadened into Azure platform support and the Azure marketplace.
The support for OT integrations is something Tenable had not been able to offer technology partners until recently, because they are very different from IT integrations, but the technical obstacle to achieving this has been overcome.
Joseph Hoban, the company’s first head of sales, lays out his plan to make Sentra a winner in a hot market segment.
Appfire has been selling its software for years through a channel-first strategy, principally through the Atlassian platform and ecosystem, but has now formalized and beefed up its own channel program to make partners more productive and recruit more good ones.
Malwarebytes is particularly strong in the SMB market, and like Pax8 is focused on MSPs, making them what Pax8 considers a good fit in their portfolio.
With its new Accelerate Partner Program, Gluware has built out new tools to drive more partner incremental business, services and automation, and has gotten into distribution with Ingram Micro.
In the last year, Cribl built out much of its channels team and saw large increases in partner bookings, which they expect to increase this year with a new channel program ready to roll out,
