While network and cloud security policy automation company Tufin redesigned its partner program several years go, now it has announced the official launch of its redesigned global Tufin Partner Program. The revamped program is designed to help partners win more deals, expand customer relationships, and grow long-term recurring revenue. It introduces enhanced tiers, expands technical and sales enablement, and introduces new marketing support, recognition of partner commitment, and margin protection across all segments.
“I’m excited to share that we’ve officially launched the new Tufin Partner Program, a cornerstone of our channel-first strategy and a key driver of our growth plan for 2026,” said Brian Costello, Vice President, Global Channels & Alliances at Tufin.
Built on a channel-first foundation, the Tufin Partner Program provides a powerful combination of proven enterprise security technology, competitive margins, high-value service opportunities, and robust sales enablement. The program is structured to help partners address the complex security challenges their customers face in today’s hybrid environments, including limited visibility, frequent policy misconfigurations, and increasingly sophisticated network architectures such as cloud, SASE, and SD-WAN.
Today’s security teams operate across increasingly fragmented infrastructures, where policy enforcement, audit readiness, and access control are harder to manage. This is especially the case in multi-vendor, cloud-first environments.
Tufin addresses this by delivering centralized policy management, real-time topology mapping, and automated change enforcement, all backed by continuous compliance. For partners, this their opportunity to lead conversations around network security posture management automation, access control, SASE, and segmentation, risk and exposure management, and policy consistency across hybrid environments.
“Tufin’s security posture management technology leads the industry – and now we’re matching that technology leadership with the strongest partner program possible,” said Jeffrey Wilmot, Tufin’s Chief Revenue Officer.
The program offers three tiers: Elite, Premier, and Authorized, which align with a partner’s business maturity, investment, and strategic engagement with Tufin.
“From day one, Tufin has been a channel-first company,” said Nicholaos Sirris, Technical Content Marketing Manager. “We go to market exclusively through our global network of strategic partners, resellers, distributors, and MSSPs who share our vision of delivering strong business outcomes.”
As partners advance through tiers, they unlock greater benefits such as dedicated account and engineering support, priority marketing development funds (MDF), and expanded co-selling opportunities.
The services-driven model supports architecture, audit, implementation, and managed services delivery, and the program also offers discounts, renewals, and deal registration protection. This includes access to quarterly incentive programs and SPIFFs to drive sales and reward performance. The program also offers sales-ready resources, including enablement, certifications, demos, and campaign tools. These resources also include access to a dedicated partner portal for managing leads and opportunities. Higher tier partners also get access to global channel managers for guidance and support, along with marketing support and joint business plans for higher-tier partners.
“This is about more than incentives; it’s about strategic alignment,” Costello said. “We are committed to fewer, deeper relationships that bring innovation, co-selling, and lasting value to our customers and our partners.”
The program has certain strengths for channel partners.
“With the launch of Tufin’s new Partner Program, which is designed to deepen collaboration and drive mutual growth with their channel ecosystem, Computacenter is elated to be recognized as an Elite partner in the UK market – one of few partners to receive this distinction,” said Karen Dormer, Category Manager – Security, Computacenter. “This milestone reflects the longstanding relationship between Tufin and Computacenter, built on a shared commitment to delivering focused value, innovation, and security solutions to our Enterprise customers.”
The enhanced program also emphasizes ecosystem integration, with Tufin’s platform supporting hundreds of leading technologies, including Cisco, Palo Alto Networks, and Check Point. Tufin’s strong integrations and ability to enforce security policies without needing to adapt to each vendor’s unique specifications can significantly impact partners’ success, helping them to land and expand enterprise accounts.
“Tufin has always prided itself on being a channel-first company, and this program reflects our longstanding commitment to helping our partners succeed,” Wilmot concluded. “Tufin’s security posture management technology leads the industry – and now we’re matching that technology leadership with the strongest partner program possible. Partners now have the technology, resources, and strategic alignment they need to deliver measurable value to customers while growing their business, from initial deals to long-term renewals.”
The updated Tufin Partner Program is now live.