Cloud commerce vendor Pax8 has implemented two major new capabilities, an Integrations Hub and a Public Storefront.

Cloud commerce vendor Pax8 has implemented two major new capabilities, an Integrations Hub and a Public Storefront.

Pax8, which has a major cloud commerce Marketplace, has announced significant enhancements to its Marketplace, introducing powerful new capabilities designed to streamline operations for MSPs. These advancements – the Integrations Hub and Public Storefronts – further solidify Pax8’s commitment to empowering partners with innovative tools that streamline operations and drive growth in the SMB sector.

The public storefront was the initial solution Pax8 devised. “The public storefront was established last year,” said Elizabeth McIlhany, who has been Pax8 CPO for the last year and a half. “Clients wanted to use it as a way to integrate it into the storefront. The storefront lets clients turn on self-service. It was added in June as part of the company’s solutions added to their line card.”

McIlhany said that customers have viewed the storefront positively.

“We’ve seen some pretty good results, with a 30% increase in self-service revenue,” she stated.

“The storefront user interface is beautiful, with integration capabilities,”McIlhany added. “It makes customers’ life easier. There are also better documents for APIs where they can subscribe to events like Teams.” McIlhany added. “It is really useful.”

The other major new addition is the Integrations Hub, which is for existing MSPs who already have a connection with Pax8. It allows partners to securely connect tools using OAuth-based authentication, as well as to subscribe to events and leverage webhooks to access automation triggers.

“They don’t want to swivel chair, so let them integrate,” McIlhany said.

“Anthropic has an important integration with Pax8,” McIlhany stated. “MCP plays an important role with their business. Traditionally, MPC is required to learn more about their business with Pax8. The MCP server is new and part of the Integration hub, technically embedded within it. Traditionally, you have to log into their marketplace, or integrate with their API. An MCP integration lets you have a conversation with your data – an LLM – before the need to sort through it. This allows you to see things like what subscriptions are coming available.”

Anthropic PBC is an American artificial intelligence startup company founded in 2021, which plays an important partnering role with Pax8. Anthropic has developed a family of large language models named Claude as a competitor to OpenAI’s ChatGPT and Google’s Gemini.

“Anthropic has an important integration with Pax8,” McIlhany stated. “MCP plays an important role with their business. Traditionally, MPC is required to learn more about their business with Pax8. The MCP server is new and part of the Integration hub, technically embedded within it. Traditionally, you have to log into their marketplace, or integrate with their API. An MCP integration lets you have a conversation with your data – an LLM – before the need to sort through it. This allows you to see things like what subscriptions are coming available.”

Pax8’s Integrations Hub enables partners to securely connect tools using OAuth-based authentication, subscribe to events and leverage webhooks to access automation triggers. OAuth is a common standard for authentication, a secure way to provide delegate access without having to share your password.

Pax8 also provides partners with a simple, marketing-friendly tool to showcase their product offerings to any prospect and generate new leads.

“It is available both within the Pax8 ecosystem or embedded directly on partner websites,”  McIlhany said. “It is a public storefront.”