Year: 2023

Channel Programs

Tenable adds OT support and enhances IT enablement support in strategic vendor program

April 18, 2023 Mark Cox Comments Off on Tenable adds OT support and enhances IT enablement support in strategic vendor program
The support for OT integrations is something Tenable had not been able to offer technology partners until recently, because they are very different from IT integrations, but the technical obstacle to achieving this has been overcome.

Security

Startup Sentra looks to drive sales and dominate Data Security Posture Management market

April 18, 2023 Mark Cox Comments Off on Startup Sentra looks to drive sales and dominate Data Security Posture Management market
Joseph Hoban, the company’s first head of sales, lays out his plan to make Sentra a winner in a hot market segment.

Channel Programs

Software collaboration vendor Appfire fine tunes channel strategy in move upmarket

April 17, 2023 Mark Cox Comments Off on Software collaboration vendor Appfire fine tunes channel strategy in move upmarket
Appfire has been selling its software for years through a channel-first strategy, principally through the Atlassian platform and ecosystem, but has now formalized and beefed up its own channel program to make partners more productive and recruit more good ones.

Cloud

Pax8 expands endpoint security line card with Malwarebytes

April 13, 2023 Mark Cox Comments Off on Pax8 expands endpoint security line card with Malwarebytes
Malwarebytes is particularly strong in the SMB market, and like Pax8 is focused on MSPs, making them what Pax8 considers a good fit in their portfolio.

Channel Programs

Intelligent network automation vendor Gluware launches new partner program reflecting maturity of company’s growth

April 12, 2023 Mark Cox Comments Off on Intelligent network automation vendor Gluware launches new partner program reflecting maturity of company’s growth
With its new Accelerate Partner Program, Gluware has built out new tools to drive more partner incremental business, services and automation, and has gotten into distribution with Ingram Micro.

Erin Smirle, director of partner architectures and managed services for Cisco Canada
Cisco Sponsored Content

How Cisco is supporting the evolution of managed services in the channel

April 11, 2023 Robert Dutt Comments Off on How Cisco is supporting the evolution of managed services in the channel
Cisco Canada’s Erin Smirle returns to the podcast to share her thoughts on the momentum of managed services in the channel and how Cisco supports partners in furthering their own managed services journeys.

Channel Programs

Observability startup Cribl posting strong partner momentum

April 11, 2023 Mark Cox Comments Off on Observability startup Cribl posting strong partner momentum
In the last year, Cribl built out much of its channels team and saw large increases in partner bookings, which they expect to increase this year with a new channel program ready to roll out,

Security

BlackBerry integrates its CylanceGUARD and BlackBerry AtHoc critical  event management into secure multi-channel option for CylanceGUARD

April 10, 2023 Mark Cox Comments Off on BlackBerry integrates its CylanceGUARD and BlackBerry AtHoc critical  event management into secure multi-channel option for CylanceGUARD
BlackBerry sees providing the CEM functionality that the broad IT market wants as an option within their managed XDR service as a major differentiating factor for their partners compared to other cybersecurity vendors.

Partnerships

ControlUp  brings Microsoft  support up to Citrix and VMware level with 162 new metrics for Microsoft Azure Virtual Desktop

April 10, 2023 Mark Cox Comments Off on ControlUp  brings Microsoft  support up to Citrix and VMware level with 162 new metrics for Microsoft Azure Virtual Desktop
The advanced support for Azure Virtual Desktop is part of ControlUp’s deepening of its relationship with Microsoft, which has engineering, sales and marketing components.

Security

Cisco sees new partner opportunities in changing security market

April 6, 2023 Mark Cox Comments Off on Cisco sees new partner opportunities in changing security market
Cisco made its case that this is the year of the partner in security, laying out what they have been doing, and where they are going, with the emphasis squarely on additional simplification.