StorMagic, HPE extend partnership around HPE ProLiant MicroServer

StorMagic SvSAN, which has been a strategic partner of HPE for several years and is part of the HPE Complete program that takes complementary solutions to market with HPE products, has validated their software with the HPE ProLiant MicroServer Platform.

Brian Grainger, StorMagic President and CRO

Edge-focused HCI [hyperconverged infrastructure provider] StorMagic has announced that their StorMagic SvSAN hyperconverged software has been validated with the Hewlett Packard Enterprise [HPE] ProLiant MicroServer Gen10 Plus platform. This extends the relationship between the two companies, which has been in place for about three years, and which has seen SvSAN validated on other HPE hardware.

StorMagic SvSAN runs on any hypervisor as a guest virtual machine to enable complete, highly-available shared storage and virtualization with only two MicroServer servers per site.

“We originally brought in SvSAN as a replacement for our StoreVirtual,” said Alex Rao, HPE Complete Product Manager. “We continue to see a lot of success from our partnership with StorMagic.”

“We have been a strategic partner with HPE for about three years, as part as our building out a wider system of partners,” said Brian Grainger, StorMagic President and CRO. “We are also in the beginning stages of validations on some of their other storage products. We did a similar program with Commvault which also involved testing and certification.”

The HPE ProLiant MicroServer isn’t really pitched at the edge market per se – they have the Edgeline servers specifically for the edge market. Rather, it serves a broader range of use cases.

“Today, it doesn’t target any specific application,” Rao said. “It is aimed at anyone looking for a ProLiant server, but one which is really cost-effective. It is not super-expensive and doesn’t take up a lot of space.”

Alex Rao, HPE Complete Product Manager

“We see it playing within edge sites and the SMB market,” Rao said. “That’s where we have focused in our partnership with StorMagic to date. StorMagic can also scale from these kinds of customers to smaller enterprises if needed. This will shine with smaller customers who lack space or need something ruggedized.”

“We have a joint customer based in the eastern U.S. that is a wind farm manager,” Grainger said. “They have small servers attached to the size of the windmills, which need to be small and compact. Our business is very focused on these edge use cases but we have a sizable part of revenue that comes from conventional SMB deployments. A third of our business comes from these SMB accounts, with the rest being retail edge locations. So this is perfect in addressing our markets.”

The HPE ProLiant MicroServer was a logical choice to be the next HPE product on which SvSAN was validated.

“It already had a high attach rate with us,” Grainger said. “Validating it and getting certs on it was the next logical step for us.”

The joint solution will be sold through HPE, not StorMagic.

“We don’t sell the solution,” Grainger said. “Our partners do and HPE is one of our largest partners, so it will go to market entirely through HPE.”

“We have had a lot of success with this partnership, and going forward, we are  looking to validate it on every platform where it makes sense to do so,” Rao indicated.

“We are looking to go deeper and wider in our strategic relationships,” Grainger said. “HPE is always expanding their portfolio. As they come out with new servers and storage, we make sure they are technologically compatible.”