January 22, 2018Mark CoxComments Off on Retuned Violin looks to play sweet music by focusing on roots in new strategy
Violin Systems CEO Ebrahim Abbasi talks with ChannelBuzz about his plans to return the all-flash pioneer to relevance and long-term success following their late-2016 Chapter 11.
Violin has never been a serious North American channel player before, but having remade the company with a channel-friendly product and channel-centric go-to-market platform, it has selected Arrow as its first North American distributor
March 11, 2015Mark CoxComments Off on Violin Memory redoes channel program in shift to partner go-to-market focus
Violin previously sold mainly direct in North America, and had an ineffectual partner program. Now the program has been greatly strengthened, as Violin looks to turn new sales over to partners prepared to commit to and invest in them.
February 17, 2015Mark CoxComments Off on Violin Memory introduces Flash Storage Platform designed for primary storage
Violin’s new platform is the first all-flash storage system designed to run all primary storage for less than traditional spinning disks, and should significantly expand what to date has been a limited North American channel presence.