September 13, 2016Mark CoxComments Off on HP upgrades partner marketing with Co-Marketing Zone, new Social Media Center
The HP Co-Marketing Zone now allows partners to track the performance and ROI of campaigns as well as create them, while the Social Media Center is designed to establish partners as thought leaders by providing content that goes beyond HP materials.
With less than a month to go before the split is finalized, HP and Hewlett-Packard Enterprise announce last details of their soon-to-be-separate partner programs.
July 23, 2015Mark CoxComments Off on Security heart of theme HP wants partners to sell around Windows 10
In addition to a host of new Windows 10 products, HP is launching an aggressive campaign to help partners sell them, especially into 10-100 person organizations.
HP Inc.’s Partner First program will focus on everything-as-a-service, while HP Enterprise’s Partner Ready will build on services-centric business models
July 14, 2014Mark CoxComments Off on HP targets mobile workplace with joint Microsoft-Intel program
A new partnership will see HP, Microsoft and Intel work together on a cohessive commercial mobility strategy from hardware through to go-to-market strategy.