Value Channel

Channel Programs

RackWare unveils first formal channel program

October 7, 2014 Mark Cox Comments Off on RackWare unveils first formal channel program
RackWare is not yet using distribution in North America, but distributors growing role as cloud aggregators or brokers means they will likely look at this next year.

VMware channel chief Dave O'Callaghan (left) and president and COO Carl Eschenbach (right).
Channel Programs

VMware cuts partners in on ELAs, services

August 27, 2014 Robert Dutt Comments Off on VMware cuts partners in on ELAs, services
VMware says the company and its partners have to build closer customer relationships, outlines upcoming program changes to help partners make it happen.

VMware president and COO Carl Eschenbach
Channel Programs

VMware adds $10B to expected TAM

August 26, 2014 Robert Dutt Comments Off on VMware adds $10B to expected TAM
VMware sees growth in cloud and end user computing, and tells partners it has to shift its sales motion as it becomes much more than a one-product company.

Donna Wittmann, exeuctive director, channels, alliances and commercial sales, VMware Canada
Channel Programs

VMware Canada focuses on channel enablement

February 19, 2014 Robert Dutt Comments Off on VMware Canada focuses on channel enablement
Solution providers can expect “a very close alignment” with the whole Canadian organzation, channel chief Donna Wittmann says.

New VMware global channel chief Dave O'Callaghan
Channel Programs

VMware Looks to Build Value Channel

August 26, 2013 Robert Dutt Comments Off on VMware Looks to Build Value Channel
VMware will roll out a new partner program between now and its Partner Exchange event early next year, introducing four tiers and a simplified approach.