RackWare is not yet using distribution in North America, but distributors growing role as cloud aggregators or brokers means they will likely look at this next year.
VMware says the company and its partners have to build closer customer relationships, outlines upcoming program changes to help partners make it happen.
VMware sees growth in cloud and end user computing, and tells partners it has to shift its sales motion as it becomes much more than a one-product company.
VMware will roll out a new partner program between now and its Partner Exchange event early next year, introducing four tiers and a simplified approach.